How Long Can US Sportsbooks Pump The Promotional Spending Well?
Itโs no secret promotional spend in some key sports betting states remains at elevated levels. However, what is surprising is not all operators are feeling the impact equally.
Latest betting industry updates and major developments.
Itโs no secret promotional spend in some key sports betting states remains at elevated levels. However, what is surprising is not all operators are feeling the impact equally.
The local TV industry is one of the biggest winners of the 2018 Supreme Court verdict that lifted a ban on sports betting in the United States. According to ad-spend data released by Nielsen, money spent on online gambling advertising on TV has ballooned since the repeal of PASPA, as the number of states with…
Net-zero is all the rage, and itโs not just an aim in the debate around climate change. In the gambling sector, achieving zero harm for consumers from their gambling activities is similarly a goal that has come into vogue.
Sling TV became the first live TV streaming service to integrate DraftKingsโ sports betting information channel, DraftKings Basketball. As per a press release, this will be followed by the launch of DraftKings Baseball and DraftKings Hockey channels in the coming weeks.
After seeing it in action in Massachusetts casinos, MGM Resorts has been an early advocate and adopter of a cutting-edge on-site responsible gaming program. Now the company is taking the next step, announcing it will become the first US operator to integrate GameSense into its online gambling sites.
TransUnion, one of the nationโs three major consumer credit reporting agencies, announced Wednesday its plans to enter the US gambling market. According to a press release, its subsidiary, TransUnion Gaming Services LLC, will provide identity, fraud, and marketing solutions to various operators across the country.
In a bid to expand its content capabilities, daily fantasy and sportsbook icon DraftKings has acquired Vegas Sports Information Network (VSiN). The deal is said to be worth as much as $100 million.
The US sports betting industry has created many rising stars, but few companies have grabbed hold of the US opportunity quite like Kambi. The Sweden-based company is the sports betting supplier to the stars, with a Kambi sportsbook client list that includes DraftKings, BetRivers, and Penn Entertainment.
The rolling effort on the part of the US sports betting and online gambling sector to subsume the UK-listed gambling sector continues after the news that Bally’s Corporation is in the process of acquiring Gamesys in a deal that values the latter at $2.7bn.
This week, Conscious Gaming announced that Golden Nugget Online Gaming (GNOG) is now an official supporter of its innovative PlayPause responsible gambling tool. This multi-state product allows players to self-exclude from online gambling activities across the United States.
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