William Hill is an old hand in retail and online sports betting with a history that dates back to 1934. What originally began as a chain of UK betting shops expanded over the years to offer online sports betting and gambling to customers around the world. Today, the company earns annual revenues in excess of $2.1 billion.

William Hill

Risk-Free Bet up to $500

21+ to Play, T&Cs Apply

William Hill

William Hill is the largest operator of sportsbooks in Nevada and has now expanded into legal online betting in the USA. Decades’ worth of experience and a trusted name on the international stage are sure to make William Hill a major contender in the regulated US online gambling market.


  • Trusted sports betting operator
  • Licensed and legal in the USA
  • Sportsbook is easy to navigate
  • Mobile and online interface for users at home or on the go


  • Limited number of wager types compared to the competition
  • Limited in-play betting markets
  • Could use more deposit methods

Overall Rating

Sports Covered

Variety of Bet Types Offered

Ease of Use

Juice - Competitiveness of Lines

William Hill Info

  • Betting Site: William Hill
  • Website: www.williamhill.com/us
  • Established: 1934
  • Country: UK
  • Support: Phone, live chat and e-mail
  • Minimum Deposit: $20
  • Deposit Bonus: $500
  • Bonus Code: BUSARF

In 2012, William Hill US was spun off as a subsidiary to target the retail sports betting market in Nevada and began a campaign of quick expansion. Today, William Hill is the largest sports betting operator in the United States with more than 100 race and sportsbooks in Nevada alone.

William Hill now has retail operations in Nevada, New Jersey, Illinois, Indiana, Delaware, Colorado, Iowa, Pennsylvania and West Virginia with more locations in the works. It should also be noted that the name “William Hill” can refer to any number of individual sportsbooks and international betting sites. Our William Hill review here focuses specifically on the online betting site launched for US customers in 2018.

William Hill Sportsbook launched online and mobile betting for New Jersey residents in 2018 and expanded outward from there. To that end, William Hill has formed partnerships with casino operators in more than a dozen states that will pave the way for further expansion.

William Hill online is now available in:

  • Colorado
  • Illinois
  • Indiana
  • Iowa
  • Nevada
  • New Jersey
  • Rhode Island (under the Sportsbook Rhode Island brand)
  • Washington DC (within a two-block radius of Capital One Arena)
  • West Virginia

William Hill Sports Betting Bonus

William Hill offers all new customers a risk-free bet worth up to $500 as welcome bonus. Use the promo code BUSARF to claim this offer when signing up for a new account.

New users who use the bonus code BUSARF and then place their first wager within seven days of signing up for an account qualify for this offer. If your first bet loses after claiming this offer, William Hill will refund it with a free bet of equal value worth up to $500.

The free bet can be placed on any sports market, but customers must use it within seven days of receipt. There are no wagering requirements attached to the free bet or any winnings obtained by wagering the free bet. Anything won with the free bet may be withdrawn at any time.

Claim Your Bonus Today at:


Use bonus code: BUSARF

Other Promotions

Existing customers can take advantage of a variety of other promotions that frequently change to reflect the sport(s) of the season and major events. Some examples of recent promotions follow but note you will likely see a completely different lineup of promos when you visit because they change on a regular basis.

  • Hail Mary Parlays: Get 15% of your cash back if you place a 4-leg parlay on Saturday college football games and it loses
  • Gridiron Live: During the latest football season, William Hill tempted all customers to try in-play football betting with a weekly $10 bonus if you bet $200+ on in-play markets that week or $100 if you bet $2,500+
  • Saturday Upset Special: This promo offered college football fans a chance to back any underdog of +300 or greater and get 100% cash back if their team lost by 6 points or fewer
  • Trifecta Sweep: This NFL promo offered a $50 winnings boost if you won the full-game spread, game total and 1st-half spread on the Monday night football game
  • Puck Parlay Protection: If you placed a 3-leg NHL parlay on Wednesdays during this promo, you’d get back 15% if it lost
  • Thursday Night Feature: Each week during this promotion, William Hill picked a different prop bet (such as the first scoring play) and would give you 50% cash back if your prop lost but your team won

Sports and Types of Bets at WH

William Hill Sportsbook covers all the basic types of wagers, but the variety here lacks compared to some of the larger betting sites now in operation. All the major professional leagues are covered along with college sports and international options such as soccer and the occasional cricket bet.

While William Hill does cover the main sports leagues with the major types of bets, it would not be fair to call this a comprehensive sportsbook at this point.

For example, a typical baseball game is covered with the standard money line, run like and totals wagers along with a few extras such as alternate lines, first inning scores, score after five inning and a prop or two such as whether or not there will be a Grand Slam.

A typical NFL game offers a greater selection of wagers that includes the usual point spreads and money lines along with totals, 1st half / 2nd half totals and quite a few player props such as QB passing totals, first player to score and more.

Overall, the types of wagers and sports covered should be sufficient for casual bettors, but the variety isn’t nearly as comprehensive as what we’re seeing from the likes of Sugarhouse Sportsbook and its 50,000+ betting options open on any given day.

William Hill will almost certainly improve on both sports covered and variety of bets offered as it establishes itself in the US market. The international edition that serves the UK and other markets has a much larger variety of sports wagers on offer.

In-Play Betting at William Hill Sportsbook

William Hill has greatly expanded its in-play betting options since we first published this review and now covers a full range of sports with live odds.

A quick visit to the “InPlay” menu through the website or mobile app takes users to an overview of all events scheduled for that day. In-play events are organized by sport from the main live betting area and users can further refine the display by sport to see a full list of all options for that sport.

The major North American sports are covered extensively with in-play betting options – including NFL and MLB games, NHL games, NBA games, tennis and a whole world of international soccer.

Visiting the dedicated in-play page for a particular game shows a list of all live markets (with odds updated in real time) along with a stats and scoring display that provides a nice overview of how the event is going. For example, an in-play soccer event shows data regarding time remaining in the match, current score and stats such as shots on target, shots off target, dangerous attacks, free kicks and much more.

One area in which William Hill could still improve its in-play betting options is to offer more live markets for each event. We still find William Hill lags behind some of the other sportsbooks when it comes to the variety of in-play wagering types. Most of William Hill’s in-play markets relate to the final outcome of the game and are missing many of the short-term markets offered by competing betting sites.

William Hill Mobile App

William Hill Sportsbook offers a mobile-friendly website compatible with all smartphones as well as dedicated apps for iOS and Android devices.

We tested the William Hill iOS app for this review and found it lightweight, responsive and generally of a high quality. Reports from Android users have indicated likewise.

In our experience, William Hill mobile is simple to navigate, menu items are clearly marked, and everything is organized in an intuitive manner that even complete newbies should find easy.

There are not a whole lot of advanced features to be found on the mobile app, though. This is a fairly straightforward betting application: you choose your sport, choose your game and choose your wagers – and that’s about all there is to it.

In-play betting is also supported through the app, although we noticed during our test drive of the app that live data feeds seem to be missing. The desktop edition of the William Hill app embeds live scoring and statistics into the betting platform, but the mobile app simply displays empty white space where live stats should be.

One major difference between the mobile app and desktop website is how the betting slip is managed. While the website shows your current wagers in a betting slip on the same page as the main betting screen, the mobile app keeps the betting slip separate but accessible via a button along the bottom of the screen.

As you add wagers through the William Hill mobile app, you can tap the betting slip button to view all pending wagers, adjust wager amounts and see how much you stand to win. You can also use the betting slip to build parlays, round robins and full covers out of any pending wagers as shown in the screenshot below.

Mobile Screenshots

William Hill Casino Review

In a May 2020 trading update, William Hill revealed it had accelerated product development for online casino games in response to the Coronavirus pandemic and would launch an online casino “in the second half of the year” in states that regulate online gambling and where William Hill is operational.

That points to New Jersey as the obvious starting point for the launch of William Hill Casino over the short term. Additional launches in other states seem likely as well over the longer term.

Although William Hill offers online casino games in other countries, the trading update indicated it is developing new products and that may result in a very different experience here in the US. This leaves us somewhat at a loss as to what to expect, but we do know William Hill is a capable online casino provider as its gambling options in other jurisdictions cover more than a thousand online slots, table games and live dealer games.

Once William Hill Casino launches in the US, we will update this review with all key information related to gaming selection, bonuses and more.

William Hill Sportsbook Deposit Methods

The deposit methods at William Hill online currently consist of cash paid at Monmouth Park or Ocean Resort Casino, prepaid card and ACH eCheck.

You can fund your online betting account in-person by visiting the Monmouth Park or Ocean Resort sportsbook with your William Hill account number and a valid photo ID. Just pay the cashier, provide your account information and the funds will be credited to your account.

The prepaid card option can be used for online deposits. Select this option from within your account’s deposit page and the follow the instructions on the screen to sign up for a virtual, prepaid card. You can then fund your prepaid card online via credit card, debit card or ACH bank transfer. William Hill will also send a physical card in the mail that you can use to receive withdrawals, withdraw cash at ATMs and make purchases anywhere Discover is accepted.

Additionally, William Hill accepts electronic bank transfers. Choosing this option allows you to enter your banking information to send money straight from your checking account to your mobile betting account.

The minimum deposit at William Hill is $20.

William Hill Operations by State

William Hill faces significant regulatory challenges back in the UK and has renewed its focus on expanding internationally, including a major push in the United States in particular. William Hill US was established in 2012 and immediately got to work moving in on the Nevada sports betting market.

Today, William Hill maintains sports betting operations in numerous states and will almost certainly expand further. William Hill formed a partnership with CBS Sports in February 2020 to further expand its name recognition. Under the agreement, CBS Sports is set to feature William Hill odds, data and content across CBS broadcasts and other digital platforms.

Below is an overview of where William Hill is already active or where it may be active in the near future.

  • Availability: Mobile betting and retail sportsbooks
  • Land-Based Partners: Monmouth Park, Ocean Resort Casino and Tropicana

William Hill has established a strong base of operations in New Jersey by forming partnerships with three different casinos to operate mobile betting and three individual sportsbooks.

Monmouth Park, Ocean Resort Casino and Tropicana each has a William Hill-themed sportsbook for in-person wagers. William Hill has also established a partnership with the NJ Devils to launch a sports lounge in Prudential Center to further establish itself in the local sports betting scene.

  • Availability: Retail sportsbook now, mobile betting likely in progress
  • Land-Based Partners: Harrah’s Philadelphia

William Hill booked Pennsylvania’s first legal sports wager in November 2018 through its sportsbook at Hollywood Casino. Hollywood Casino later parted ways with William Hill to partner with Kambi. Now, William Hill is partnered with Harrah’s Philadelphia and operates the sportsbook there.

Mobile betting is legal in PA as well and William Hill will almost certainly pursue that opportunity in the near future. Pennsylvania represents a major mobile market and William Hill has plenty of experience in online betting to extend its land-based operations in PA to the internet.

  • Availability: Retail sportsbooks and mobile betting
  • Land-Based Partners: Hollywood Casino and Mountaineer Casino

In West Virginia, William Hill operates the sportsbooks at Hollywood Casino at Charles Town Races and Mountaineer Casino, although only the sportsbook at Mountaineer Casino is adorned with the William Hill logo.

In September 2020, William Hill commenced online and mobile betting in West Virginia. Customers may now visit the William Hill website or download the mobile app for iOS/Android devices to bet from anywhere within state lines.

  • Availability: Retail sportsbook and mobile betting
  • Land-Based Partner: Tropicana Evansville

William Hill operates the retail sportsbook at Tropicana Evansville and launched mobile betting in October 2020.

  • Availability: Mobile betting, retail sportsbooks and self-service kiosks
  • Land-Based Partners: Too many to name

Nevada has long served as William Hill’s base of operations in the United States. In 2012, William Hill purchased a chain of 16 betting shops in Nevada and expanded from there to its current position as market leader. Now, William Hill operates more than 100 sportsbooks and self-service kiosks across the state.

In addition to retail sportsbooks, William Hill mobile offers online wagering across the state. Customers can visit any casino in-person to register for an account and then place wagers from anywhere inside Nevada.

  • Availability: Retail sportsbooks and mobile betting
  • Land-Based Partners: Isle Casino Black Hawk and Lady Luck Black Hawk

Colorado voters approved sports betting via public referendum in November 2019 to open the door to William Hill setting up shop. The William Hill partnership with Eldorado Resorts grants William Hill the ability to operate retail sportsbooks at Isle Casino and Lady Luck Casino in Black Hawk in addition to mobile betting.

William Hill Sportsbook took an important step forward in early 2020 after acquiring a mobile betting license from the Limited Gaming Control Commission (LGCC). In September 2020, William Hill officially launched its mobile app to Colorado customers.

  • Availability: Retail sportsbook and mobile betting
  • Potential Land-Based Partner: Grand Victoria Casino

Eldorado Resorts operates Grand Victoria Casino in Elgin, Illinois and its partnership with William Hill for sports betting includes that property. In August 2020, William Hill opened its retail sportsbook at Grand Victoria Casino.

William Hill also is also licensed for mobile betting in Illinois and officially launched there in September 2020.

  • Availability: Retail sportsbooks and mobile betting
  • Land-Based Partners: Isle Casino Bettendorf, Isle Casino Waterloo, Prairie Meadows Racetrack & Casino, Lakeside Casino, Harrah’s Council Bluffs, and Horseshoe Council Bluffs

William Hill operates six retail sportsbooks in Iowa along with a mobile betting app accessible throughout the state.

In the lead-up to Iowa legalizing sports betting, William Hill secured a partnership with Prairie Meadows Racetrack & Casino in early 2019. That partnership included the construction of an 8,600-square-foot sportsbook.

Additionally, William Hill’s existing partnership with Eldorado Resorts gave it entry to the sports betting market via Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo. William Hill now operates sportsbooks at both locations.

William Hill has is also partnered with Lakeside Hotel & Casino to operate its sportsbook. Per that agreement, William Hill constructed a full-service sportsbook with teller windows, kiosks 16 HD viewing monitors and in-play betting on tap.

William Hill added two more locations to the list in October 2020 with twin launches of sportsbooks at Harrah’s Council Bluffs and Horseshoe Council Bluffs.

  • Availability: Retail sportsbook open; mobile betting coming soon
  • Land-Based Partners: Turtle Creek Casino and Leelanau Sands Casino

William Hill has a partnership in place with the Grand Traverse Band of Ottawa and Chippewa Indians to manage statewide online betting and retail sportsbooks at two properties.

In September 2020, William Hill debuted Onyx Sports Book at Turtle Creek Casino & Hotel. The sportsbook features teller windows plus kiosks located inside Turtle Creek and Leelanau Sands. William Hill also holds a mobile betting license issued by the MGCB.

  • Availability: Retail sportsbooks
  • Land-Based Partners: Dover Downs, Delaware Park and Harrington Raceway

William Hill is only tangentially involved in the Delaware Sports betting market by offering risk management services to the lottery. The Delaware Lottery is teamed up specifically with Scientific Games to operate sportsbooks at each of the state’s three casinos, while William Hill offers risk management to Scientific Games.

  • Availability: Retail sportsbooks
  • Land-Based Partners: 1st Jackpot Tunica, Ameristar Vicksburg, Silver Slipper Casino, Hollywood Casino Gulf Coast, Island View Casino, Treasure Bay Casino, Boomtown Biloxi, Hard Rock Casino and Palace Casino Resort

In 2018, William Hill announced it had reached agreements with 11 Mississippi casinos to manage sportsbooks on their behalf pending regulatory approval. Today, William Hill sportsbooks can be found at nine casinos.

  • Availability: None at the moment
  • Land-Based Partner: Golden Entertainment

William Hill has a partnership in place with Golden Entertainment that includes managing its sports betting operation in Nevada as well as in Montana and Maryland subject to state law.

In Montana, Golden Entertainment operates about 300 video gambling machines, but it is unclear when or if William Hill can take advantage of that to offer sports betting. Montana betting law limits sports betting to machines operated by the state lottery.

In Maryland, Golden Entertainment operates the Rocky Gap Casino Resort. Sports betting has not been approved in Maryland, but the agreement will give William Hill access to the market should state law change.

  • Availability: Retail sportsbooks now, mobile betting in the works
  • Land-Based Partners: Twin River Casino and Tiverton Casino Hotel

William Hill and IGT were chosen by the RI Lottery to manage sports betting at both of the state’s casinos. Both retail sportsbooks are now open, and mobile betting is coming soon.

  • Availability: Retail sportsbook; limited mobile betting
  • Land-Based Partner: Capital One Arena

William Hill operates a retail sportsbook at Capital One Arena in Washington, D.C. That location launched as the first sportsbook in the US to operate from inside a professional sports stadium.

Later, William Hill deployed a mobile betting app accessible to customers within a two-block radius of Capital One arena.

  • Availability: None at the moment
  • Potential Land-Based Partner: Scioto Downs

The William Hill partnership with Eldorado Resorts covers all casinos owned by El Dorado, including Scioto Downs. If Ohio law changes to allow sports betting, this will most likely be the route by which William Hill enters the state.

  • Availability: None at the moment
  • Potential Land-Based Partners: Isle of Capri Boonville, Isle of Capri KC, Lady Luck Caruthersville, Lumière Place St. Louis and Isle Casino Cape Girardeau

If and when Missouri legalizes sports betting, William Hill has two obvious points of entry. Those would be the Isle of Capri in Boonville and the Isle Casino in Cape Girardeau, both operated by Eldorado Resorts.

  • Availability: None at the moment
  • Potential Land-Based Partners: Isle of Capri Westlake, Belle of Baton Rouge and Eldorado Shreveport

Some lawmakers in Louisiana have introduced legislation to legalize sports betting and it’s looking to be a matter of time before they can get something across the finish line. When that happens, William Hill may have access through any of the three Louisiana casinos operated by Eldorado Resorts.

  • Availability: None at the moment
  • Potential Land-Based Partner: Isle Casino Pompano

Florida does not appear very likely to legalize sports betting at this time thanks to a complicated political situation and multiple competing interests that all have a different vision of the future of the industry. However, if something does get done in Florida, William Hill has an in through the Isle Casino in Pompano Beach thanks to its partnership with Eldorado Resorts.