William Hill is an old hand in retail and online sports betting with a history that dates back to 1934. What originally began as a chain of UK betting shops expanded over the years to offer online sports betting and gambling to customers around the world. Today, the company earns annual revenues in excess of $2.1 billion.
William Hill is the largest operator of sportsbooks in Nevada and has now expanded into legal online betting in the USA. Decades’ worth of experience and a trusted name on the international stage are sure to make William Hill a major contender in the regulated US online gambling market.
- Trusted sports betting operator
- Licensed and legal in the USA
- Sportsbook is easy to navigate
- Mobile and online interface for users at home or on the go
- Limited number of wager types compared to the competition
- Limited in-play betting markets
- Could use more deposit methods
In 2012, William Hill US was spun off as a subsidiary to target the retail sports betting market in Nevada and began a campaign of quick expansion. Today, William Hill is the largest sports betting operator in the United States with more than 100 race and sportsbooks in Nevada alone.
William Hill now has retail operations in Nevada, New Jersey, Illinois, Indiana, Delaware, Colorado, Iowa, Pennsylvania and West Virginia with more locations in the works. It should also be noted that the name “William Hill” can refer to any number of individual sportsbooks and international betting sites. Our William Hill review here focuses specifically on the online betting site launched for US customers in 2018.
William Hill Sportsbook launched online and mobile betting for New Jersey residents in 2018 and expanded outward from there. To that end, William Hill has formed partnerships with casino operators in more than a dozen states that will pave the way for further expansion.
William Hill online is now available in:
- New Jersey
- Rhode Island (under the Sportsbook Rhode Island brand)
- West Virginia
William Hill Sports Betting Bonus
William Hill offers all new customers a free bet worth up to $500 upon their first deposit. Use the promo code BUSA500 to claim this offer when signing up for a new account.
New users who use the promo code BUSA500 and then make a first deposit of $50 or more within seven days of registering receive a free bet. The size of the free bet is determined by the size of the first deposit as shown below:
- First deposit of $50 to $99.99: $100 free bet
- First deposit of $100 to $249.99: $250 free bet
- First deposit of $250 or more: $500 free bet
Important: The free bet must be used within seven days of receipt. The free bet is subject to a 1x rollover before any winnings associated with the free bet may be withdrawn.
Claim Your Bonus Today at:
Use bonus code: BUSA500
Existing customers can take advantage of a variety of other promotions that frequently change to reflect the sport(s) of the season and major events. Some examples of recent promotions follow but note you will likely see a completely different lineup of promos when you visit because they change on a regular basis.
- Hail Mary Parlays: Get 15% of your cash back if you place a 4-leg parlay on Saturday college football games and it loses
- Gridiron Live: During the latest football season, William Hill tempted all customers to try in-play football betting with a weekly $10 bonus if you bet $200+ on in-play markets that week or $100 if you bet $2,500+
- Saturday Upset Special: This promo offered college football fans a chance to back any underdog of +300 or greater and get 100% cash back if their team lost by 6 points or fewer
- Trifecta Sweep: This NFL promo offered a $50 winnings boost if you won the full-game spread, game total and 1st-half spread on the Monday night football game
- Puck Parlay Protection: If you placed a 3-leg NHL parlay on Wednesdays during this promo, you’d get back 15% if it lost
- Thursday Night Feature: Each week during this promotion, William Hill picked a different prop bet (such as the first scoring play) and would give you 50% cash back if your prop lost but your team won
Sports and Types of Bets at WH
William Hill Sportsbook covers all the basic types of wagers, but the variety here lacks compared to some of the larger betting sites now in operation. All the major professional leagues are covered along with college sports and international options such as soccer and the occasional cricket bet.
While William Hill does cover the main sports leagues with the major types of bets, it would not be fair to call this a comprehensive sportsbook at this point.
For example, a typical baseball game is covered with the standard money line, run like and totals wagers along with a few extras such as alternate lines, first inning scores, score after five inning and a prop or two such as whether or not there will be a Grand Slam.
A typical NFL game offers a greater selection of wagers that includes the usual point spreads and money lines along with totals, 1st half / 2nd half totals and quite a few player props such as QB passing totals, first player to score and more.
Overall, the types of wagers and sports covered should be sufficient for casual bettors, but the variety isn’t nearly as comprehensive as what we’re seeing from the likes of Sugarhouse Sportsbook and its 50,000+ betting options open on any given day.
William Hill will almost certainly improve on both sports covered and variety of bets offered as it establishes itself in the US market. The international edition that serves the UK and other markets has a much larger variety of sports wagers on offer.
In-Play Betting at William Hill Sportsbook
William Hill has greatly expanded its in-play betting options since we first published this review and now covers a full range of sports with live odds.
A quick visit to the “InPlay” menu through the website or mobile app takes users to an overview of all events scheduled for that day. In-play events are organized by sport from the main live betting area and users can further refine the display by sport to see a full list of all options for that sport.
The major North American sports are covered extensively with in-play betting options – including NFL and MLB games, NHL games, NBA games, tennis and a whole world of international soccer.
Visiting the dedicated in-play page for a particular game shows a list of all live markets (with odds updated in real time) along with a stats and scoring display that provides a nice overview of how the event is going. For example, an in-play soccer event shows data regarding time remaining in the match, current score and stats such as shots on target, shots off target, dangerous attacks, free kicks and much more.
One area in which William Hill could still improve its in-play betting options is to offer more live markets for each event. We still find William Hill lags behind some of the other sportsbooks when it comes to the variety of in-play wagering types. Most of William Hill’s in-play markets relate to the final outcome of the game and are missing many of the short-term markets offered by competing betting sites.
William Hill Mobile App
William Hill Sportsbook offers a mobile-friendly website compatible with all smartphones as well as dedicated apps for iOS and Android devices.
We tested the William Hill iOS app for this review and found it lightweight, responsive and generally of a high quality. Reports from Android users have indicated likewise.
In our experience, William Hill mobile is simple to navigate, menu items are clearly marked, and everything is organized in an intuitive manner that even complete newbies should find easy.
There are not a whole lot of advanced features to be found on the mobile app, though. This is a fairly straightforward betting application: you choose your sport, choose your game and choose your wagers – and that’s about all there is to it.
In-play betting is also supported through the app, although we noticed during our test drive of the app that live data feeds seem to be missing. The desktop edition of the William Hill app embeds live scoring and statistics into the betting platform, but the mobile app simply displays empty white space where live stats should be.
One major difference between the mobile app and desktop website is how the betting slip is managed. While the website shows your current wagers in a betting slip on the same page as the main betting screen, the mobile app keeps the betting slip separate but accessible via a button along the bottom of the screen.
As you add wagers through the William Hill mobile app, you can tap the betting slip button to view all pending wagers, adjust wager amounts and see how much you stand to win. You can also use the betting slip to build parlays, round robins and full covers out of any pending wagers as shown in the screenshot below.
William Hill Casino Review
In a May 2020 trading update, William Hill revealed it had accelerated product development for online casino games in response to the Coronavirus pandemic and would launch an online casino “in the second half of the year” in states that regulate online gambling and where William Hill is operational.
That points to New Jersey as the obvious starting point for the launch of William Hill Casino over the short term. Additional launches in other states seem likely as well over the longer term.
Although William Hill offers online casino games in other countries, the trading update indicated it is developing new products and that may result in a very different experience here in the US. This leaves us somewhat at a loss as to what to expect, but we do know William Hill is a capable online casino provider as its gambling options in other jurisdictions cover more than a thousand online slots, table games and live dealer games.
Once William Hill Casino launches in the US, we will update this review with all key information related to gaming selection, bonuses and more.
William Hill Sportsbook Deposit Methods
The deposit methods at William Hill online currently consist of cash paid at Monmouth Park or Ocean Resort Casino, prepaid card and ACH eCheck.
You can fund your online betting account in-person by visiting the Monmouth Park or Ocean Resort sportsbook with your William Hill account number and a valid photo ID. Just pay the cashier, provide your account information and the funds will be credited to your account.
The prepaid card option can be used for online deposits. Select this option from within your account’s deposit page and the follow the instructions on the screen to sign up for a virtual, prepaid card. You can then fund your prepaid card online via credit card, debit card or ACH bank transfer. William Hill will also send a physical card in the mail that you can use to receive withdrawals, withdraw cash at ATMs and make purchases anywhere Discover is accepted.
Additionally, William Hill accepts electronic bank transfers. Choosing this option allows you to enter your banking information to send money straight from your checking account to your mobile betting account.
The minimum deposit at William Hill is $20.
William Hill Operations by State
William Hill faces significant regulatory challenges back in the UK and has renewed its focus on expanding internationally, including a major push in the United States in particular. William Hill US was established in 2012 and immediately got to work moving in on the Nevada sports betting market.
Today, William Hill maintains sports betting operations in numerous states and will almost certainly expand further. William Hill formed a partnership with CBS Sports in February 2020 to further expand its name recognition. Under the agreement, CBS Sports is set to feature William Hill odds, data and content across CBS broadcasts and other digital platforms.
Below is an overview of where William Hill is already active or where it may be active in the near future.