William Hill Sportsbook Review

William Hill is an old hand in retail and online sports betting with a history that dates back to 1934. What originally began as a chain of UK betting shops expanded over the years to offer online sports betting and gambling to customers around the world. Today, the company earns annual revenues in excess of $2.1 billion.

William Hill

William Hill

William Hill is the largest operator of sportsbooks in Nevada and has now expanded into legal online betting in the USA. Decades' worth of experience and a trusted name on the international stage are sure to make William Hill a major contender in the regulated US online gambling market.

Pros

  • Trusted sports betting operator
  • Licensed and legal in the USA
  • Sportsbook is easy to navigate
  • Mobile and online interface for users at home or on the go

Cons

  • Limited number of wager types compared to the competition
  • Limited in-play betting markets
  • Could use more deposit methods

Overall Rating

Sports Covered

Variety of Bet Types Offered

Ease of Use

Juice - Competitiveness of Lines

William Hill Info

In 2012, William Hill US was spun off as a subsidiary to target the retail sports betting market in Nevada and began a campaign of quick expansion. Today, William Hill is the largest sports betting operator in the United States with more than 100 race and sportsbooks in Nevada alone.

William Hill now has retail operations in Nevada, New Jersey, Delaware, Iowa and Pennsylvania with more locations in the works. It should also be noted that the name “William Hill” can refer to any number of individual sportsbooks and international betting sites. Our William Hill review here focuses specifically on the online betting site launched for US customers in 2018.

William Hill Sportsbook launched online and mobile betting for New Jersey residents in 2018 and for Iowa residents in 2019. William Hill Online is expected to offer its services in additional states as legislation permits. To that end, William Hill has formed partnerships with casino operators in more than a dozen states that will pave the way for further expansion.

William Hill online is now available in:

  • New Jersey
  • Iowa

William Hill Bonus

William Hill offers all new customers a “bet $50, get $50” bonus that is simple and easy to claim. This is not the biggest bonus offer on the market, but the ease of claiming the bonus is nice as there are no wagering requirements.

To get an extra $50 added to your account, all you need to do is sign up for an account, use the promo code WH50 and then place $50 worth of wagers using your own money. After you’ve placed $50 worth of wagers, William Hill will drop an extra $50 in your account.

This is one of the better bonuses in terms of simplicity as it lacks any confusing terms and conditions. As long as you use the bonus code and place $50 worth of wagers within 60 days of creating your account, the money is yours.

Claim Your Bonus Today at:

nj.us.williamhill.com

Use bonus code: WH50

Other Promotions

Existing customers can take advantage of a variety of other promotions that frequently change to reflect the sport(s) of the season and major events. Some examples of recent promotions follow but note you will likely see a completely different lineup of promos when you visit because they change on a regular basis.

  • Hail Mary Parlays: Get 15% of your cash back if you place a 4-leg parlay on Saturday college football games and it loses
  • Gridiron Live: During the latest football season, William Hill tempted all customers to try in-play football betting with a weekly $10 bonus if you bet $200+ on in-play markets that week or $100 if you bet $2,500+
  • Saturday Upset Special: This promo offered college football fans a chance to back any underdog of +300 or greater and get 100% cash back if their team lost by 6 points or fewer
  • Trifecta Sweep: This NFL promo offered a $50 winnings boost if you won the full-game spread, game total and 1st-half spread on the Monday night football game
  • Puck Parlay Protection: If you placed a 3-leg NHL parlay on Wednesdays during this promo, you’d get back 15% if it lost
  • Thursday Night Feature: Each week during this promotion, William Hill picked a different prop bet (such as the first scoring play) and would give you 50% cash back if your prop lost but your team won

Sports Covered and Types of Bets Offered

William Hill Sportsbook covers all the basic types of wagers, but the variety here lacks compared to some of the larger betting sites now in operation. All the major professional leagues are covered along with college sports and international options such as soccer and the occasional cricket bet.

While William Hill does cover the main sports leagues with the major types of bets, it would not be fair to call this a comprehensive sportsbook at this point.

For example, a typical baseball game is covered with the standard money line, run like and totals wagers along with a few extras such as alternate lines, first inning scores, score after five inning and a prop or two such as whether or not there will be a Grand Slam.

A typical NFL game offers a greater selection of wagers that includes the usual point spreads and money lines along with totals, 1st half / 2nd half totals and quite a few player props such as QB passing totals, first player to score and more.

Overall, the types of wagers and sports covered should be sufficient for casual bettors, but the variety isn’t nearly as comprehensive as what we’re seeing from the likes of Sugarhouse Sportsbook and its 50,000+ betting options open on any given day.

William Hill will almost certainly improve on both sports covered and variety of bets offered as it establishes itself in the US market. The international edition that serves the UK and other markets has a much larger variety of sports wagers on offer.

In-Play Betting at William Hill Sportsbook

William Hill has greatly expanded its in-play betting options since we first published this review and now covers a full range of sports with live odds.

A quick visit to the “InPlay” menu through the website or mobile app takes users to an overview of all events scheduled for that day. In-play events are organized by sport from the main live betting area and users can further refine the display by sport to see a full list of all options for that sport.

The major North American sports are covered extensively with in-play betting options – including NFL and MLB games, NHL games, NBA games, tennis and a whole world of international soccer.

Visiting the dedicated in-play page for a particular game shows a list of all live markets (with odds updated in real time) along with a stats and scoring display that provides a nice overview of how the event is going. For example, an in-play soccer event shows data regarding time remaining in the match, current score and stats such as shots on target, shots off target, dangerous attacks, free kicks and much more.

One area in which William Hill could still improve its in-play betting options is to offer more live markets for each event. We still find William Hill lags behind some of the other sportsbooks when it comes to the variety of in-play wagering types. Most of William Hill’s in-play markets relate to the final outcome of the game and are missing many of the short-term markets offered by competing betting sites.

William Hill Mobile App

William Hill Sportsbook offers a mobile-friendly website compatible with all smartphones as well as dedicated apps for iOS and Android devices.

We tested the William Hill iOS app for this review and found it lightweight, responsive and generally of a high quality. Reports from Android users have indicated likewise.

In our experience, William Hill mobile is simple to navigate, menu items are clearly marked, and everything is organized in an intuitive manner that even complete newbies should find easy.

There are not a whole lot of advanced features to be found on the mobile app, though. This is a fairly straightforward betting application: you choose your sport, choose your game and choose your wagers – and that’s about all there is to it.

In-play betting is also supported through the app, although we noticed during our test drive of the app that live data feeds seem to be missing. The desktop edition of the William Hill app embeds live scoring and statistics into the betting platform, but the mobile app simply displays empty white space where live stats should be.

One major difference between the mobile app and desktop website is how the betting slip is managed. While the website shows your current wagers in a betting slip on the same page as the main betting screen, the mobile app keeps the betting slip separate but accessible via a button along the bottom of the screen.

As you add wagers through the William Hill mobile app, you can tap the betting slip button to view all pending wagers, adjust wager amounts and see how much you stand to win. You can also use the betting slip to build parlays, round robins and full covers out of any pending wagers as shown in the screenshot below.

Mobile Screenshots

Deposit Methods for William Hill Sportsbook

The deposit methods at William Hill online currently consist of cash paid at Monmouth Park or Ocean Resort Casino, prepaid card and ACH eCheck.

You can fund your online betting account in-person by visiting the Monmouth Park or Ocean Resort sportsbook with your William Hill account number and a valid photo ID. Just pay the cashier, provide your account information and the funds will be credited to your account.

The prepaid card option can be used for online deposits. Select this option from within your account’s deposit page and the follow the instructions on the screen to sign up for a virtual, prepaid card. You can then fund your prepaid card online via credit card, debit card or ACH bank transfer. William Hill will also send a physical card in the mail that you can use to receive withdrawals, withdraw cash at ATMs and make purchases anywhere Discover is accepted.

Additionally, William Hill accepts electronic bank transfers. Choosing this option allows you to enter your banking information to send money straight from your checking account to your mobile betting account.

The minimum deposit at William Hill is $20.

Final Thoughts

William Hill is a trusted and experienced name in online betting, but the site is clearly not ready for primetime. Although we fully expect William Hill to be a very strong sportsbook in the future, a significant amount of work still needs to be done before it’s worth your while.

In the meantime, there are better alternatives. SugarHouse Sportsbook is a safer bet today. SugarHouse has a healthy deposit bonus, many more betting options and fully functional mobile apps that are all ready to go right now.

State by State Operations of William Hill

William Hill faces significant regulatory challenges back in the UK and has renewed its focus on expanding internationally, including a major push in the United States in particular. William Hill US was established in 2012 and immediately got to work moving in on the Nevada sports betting market.

Today, William Hill maintains sports betting operations in numerous states. Below is an overview of where William Hill is already active or where it may be active in the near future.

William Hill New Jersey

  • Availability: Mobile betting and retail sportsbooks
  • Land-Based Partners: Monmouth Park, Ocean Resort Casino and Tropicana

William Hill has established a strong base of operations in New Jersey by forming partnerships with three different casinos to operate mobile betting and three individual sportsbooks.

Monmouth Park, Ocean Resort Casino and Tropicana each has a William Hill-themed sportsbook for in-person wagers. William Hill has also established a partnership with the NJ Devils to launch a sports lounge in Prudential Center to further establish itself in the local sports betting scene.

William Hill Pennsylvania

  • Availability: Retail sportsbook now, mobile betting coming soon
  • Land-Based Partners: Hollywood Casino at Penn National

William Hill booked Pennsylvania’s first legal sports wager in November 2018 through its sportsbook at Hollywood Casino.

Mobile betting is legal in PA as well and William Hill will almost certainly pursue that opportunity in the near future. Pennsylvania represents a major mobile market and William Hill has plenty of experience in online betting to extend its land-based operations in PA to the internet.

William Hill West Virginia

  • Availability: Retail sportsbooks and mobile betting likely in the works
  • Land-Based Partners: Hollywood Casino and Mountaineer Casino

In West Virginia, William Hill operates the sportsbooks at Hollywood Casino at Charles Town Races and Mountaineer Casino.

These partnerships also give William Hill a path to offer mobile betting in WV once cleared by the WV Lottery, which is the state’s sports betting regulator. When announcing its first sports betting partnership in WV, William Hill noted at the time that it does intend to offer online betting at some point.

William Hill Indiana

  • Availability: Retail sportsbooks and mobile betting in the works
  • Land-Based Partner: Tropicana Evansville

William Hill has an entry into the Indiana betting market through its partnership with Eldorado Resorts, parent company of Tropicana Evansville. Tropicana has received a sports betting license from the Indiana Gaming Commission and will work with William Hill to run its in-person sportsbook.

Indiana has also legalized mobile sports betting, but there has been no confirmation from William Hill as to when it will begin taking online wagers in Indiana.

William Hill Nevada

  • Availability: Mobile betting, retail sportsbooks and self-service kiosks
  • Land-Based Partners: Too many to name

Nevada has long served as William Hill’s base of operations in the United States. In 2012, William Hill purchased a chain of 16 betting shops in Nevada and expanded from there to its current position as market leader. Now, William Hill operates more than 100 sportsbooks and self-service kiosks across the state.

In addition to retail sportsbooks, William Hill mobile offers online wagering across the state. Customers can visit any casino in-person to register for an account and then place wagers from anywhere inside Nevada.

Iowa

  • Availability: Retail sportsbooks and mobile betting
  • Land-Based Partners: Isle Casino Bettendorf, Isle Casino Waterloo, Prairie Meadows Racetrack & Casino and Lakeside Casino

William Hill operates four retail sportsbooks in Iowa along with a mobile betting app accessible throughout the state.

In the lead-up to Iowa legalizing sports betting, William Hill secured a partnership with Prairie Meadows Racetrack & Casino in early 2019. That partnership included the construction of an 8,600-square-foot sportsbook.

Additionally, William Hill’s existing partnership with Eldorado Resorts gave it entry to the sports betting market via Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo. William Hill now operates sportsbooks at both locations.

William Hill has is also partnered with Lakeside Hotel & Casino to operate its sportsbook. Per that agreement, William Hill constructed a full-service sportsbook with teller windows, kiosks 16 HD viewing monitors and in-play betting on tap.

Delaware

  • Availability: Retail sportsbooks
  • Land-Based Partners: Dover Downs, Delaware Park and Harrington Raceway

William Hill is only tangentially involved in the Delaware Sports betting market by offering risk management services to the lottery. The Delaware Lottery is teamed up specifically with Scientific Games to operate sportsbooks at each of the state’s three casinos, while William Hill offers risk management to Scientific Games.

Mississippi

  • Availability: Retail sportsbooks
  • Land-Based Partners: 1st Jackpot Tunica, Ameristar Vicksburg, Silver Slipper Casino, Hollywood Casino Gulf Coast, Island View Casino, Treasure Bay Casino, Boomtown Biloxi, Hard Rock Casino and Palace Casino Resort

In 2018, William Hill announced it had reached agreements with 11 Mississippi casinos to manage sportsbooks on their behalf pending regulatory approval. Today, William Hill sportsbooks can be found at nine casinos.

New Mexico

  • Availability: Retail sportsbook
  • Land-Based Partner: Inn of the Mountain Gods

The Inn of the Mountain Gods in New Mexico launched a sportsbook powered by William Hill in July 2019. The sportsbook at the Inn of the Mountain Gods features a dozen TVs, high-top seating, self-service kiosks and in-play betting.

Maryland and Montana

  • Availability: None at the moment
  • Land-Based Partner: Golden Entertainment

William Hill has a partnership in place with Golden Entertainment that includes managing its sports betting operation in Nevada as well as in Montana and Maryland subject to state law.

In Montana, Golden Entertainment operates about 300 video gambling machines, but it is unclear when or if William Hill can take advantage of that to offer sports betting. Montana betting law limits sports betting to machines operated by the state lottery.

In Maryland, Golden Entertainment operates the Rocky Gap Casino Resort. Sports betting has not been approved in Maryland, but the agreement will give William Hill access to the market should state law change.

Rhode Island

  • Availability: Retail sportsbooks now, mobile betting in the works
  • Land-Based Partners: Twin River Casino and Tiverton Casino Hotel

William Hill and IGT were chosen by the RI Lottery to manage sports betting at both of the state’s casinos. Both retail sportsbooks are now open, and mobile betting is coming soon.

Ohio

  • Availability: None at the moment
  • Potential Land-Based Partner: Scioto Downs

The William Hill partnership with Eldorado Resorts covers all casinos owned by El Dorado, including Scioto Downs. If Ohio law changes to allow sports betting, this will most likely be the route by which William Hill enters the state.

Illinois

  • Availability: None at the moment
  • Potential Land-Based Partner: Grand Victoria Casino

Eldorado Resorts operates Grand Victoria Casino in Elgin, Illinois and its partnership with William Hill for sports betting includes that property. Now that Illinois has legalized sports betting, we should see a William Hill mobile app and sportsbook open in the state eventually.

Missouri

  • Availability: None at the moment
  • Potential Land-Based Partners: Isle of Capri Boonville, Isle of Capri KC, Lady Luck Caruthersville, Lumière Place St. Louis and Isle Casino Cape Girardeau

If and when Missouri legalizes sports betting, William Hill has two obvious points of entry. Those would be the Isle of Capri in Boonville and the Isle Casino in Cape Girardeau, both operated by Eldorado Resorts.

Louisiana

  • Availability: None at the moment
  • Potential Land-Based Partners: Isle of Capri Westlake, Belle of Baton Rouge and Eldorado Shreveport

Some lawmakers in Louisiana have introduced legislation to legalize sports betting and it’s looking to be a matter of time before they can get something across the finish line. When that happens, William Hill may have access through any of the three Louisiana casinos operated by Eldorado Resorts.

Florida

  • Availability: None at the moment
  • Potential Land-Based Partner: Isle Casino Pompano

Florida does not appear very likely to legalize sports betting at this time thanks to a complicated political situation and multiple competing interests that all have a different vision of the future of the industry. However, if something does get done in Florida, William Hill has an in through the Isle Casino in Pompano Beach thanks to its partnership with Eldorado Resorts.

Colorado

  • Availability: None at the moment
  • Potential Land-Based Partners: Isle Casino Black Hawk and Lady Luck Black Hawk

Sports betting may be coming to Colorado within the next year depending on the outcome of a public referendum this November. If that happens, the William Hill partnership with Eldorado Resorts will come in very handy as it will potentially allow William Hill to operate sportsbooks at the Isle Casino and Lady Luck Casino in Black Hawk in addition to mobile betting.

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