Editor’s Note: The dearth of sports betting options has funneled bettors to faraway leagues and niche sports to get their sports betting fix. As a result, US bettors are getting a crash course not just on strategy but also on other pitfalls that lurk in unfamiliar territory.
There may soon be little the legal US sports betting market feels it can learn from the European experience, but one of the few areas where it can still look for informed guesses about the future direction of the market is in the area of free-to-play games.
As ICE week progresses, attention turns to the IGB Affiliate Conference that takes place just down the hall from the main show at the ExCel Center.
This year at ICE 2020, Europe’s premier gaming exhibition, it felt like, for the first time, all the action was taking place elsewhere. In days gone by, Europeans saw the Super Bowl as merely an aperitif for the biggest exhibition on the gambling industry calendar: ICE.
Unsurprisingly for a sports-betting market which is far further down the road of regulation, the relationship between sports bodies, betting operators, and data suppliers in Europe is more advanced than the US.
Historical turning points are a phenomenon that is often only possible to discern long after the event itself. And often, it’s only 20/20 hindsight, which offers the clearest view. However, when it comes to the ongoing debate with regard to official sports data use in sports-betting, it would be fair to say that it is…
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