Hot on the heels of deals with two other major sports media brands, Sling TV and Vegas Sports Information Network (VSiN), DraftKings continues to strengthen its presence in the sports media world. The group recently announced a partnership with the Dan Le Batard brand, ensuring rights to distribute the sports journalist’s podcast and radio show.
Sling TV became the first live TV streaming service to integrate DraftKings’ sports betting information channel, DraftKings Basketball. As per a press release, this will be followed by the launch of DraftKings Baseball and DraftKings Hockey channels in the coming weeks.
It could be described as the perfect storm. A groundbreaking Supreme Court decision to allow nationwide legal sports betting in 2018 plus a global pandemic that practically shut down Planet Earth in 2020 plus states desperate to pay for COVID19-linked revenue shortfalls in 2021.
The UFC is partnered with the American Gaming Association (AGA) to promote responsible gaming with the AGA’s Have a Game Plan. Bet Responsibly public service campaign. One of the key points of the partnership involves the UFC using its in-venue, broadcast, and digital assets to provide co-branded responsible gambling messaging to viewers.
In a bid to expand its content capabilities, daily fantasy and sportsbook icon DraftKings has acquired Vegas Sports Information Network (VSiN). The deal is said to be worth as much as $100 million.
Responding to reports in various media outlets, Flutter Entertainment told investors it is weighing the option of listing part of its online betting company, FanDuel, on a US stock exchange.
According to the American Gaming Association, nearly 50 million Americans are expected to bet on March Madness. The NCAA has yet to budge on its opinion on legal sports betting, which sets it apart from its peers.
In this column, Betting USA will explore a trio of recent partnerships and marketing agreements that point to mainstream brands’ growing comfort with sports betting.
Ongoing efforts to legalize sports betting in Arizona may finally be bearing fruit. HB 2772, sponsored by Rep. Jeff Weninger, passed the State House by a wide margin (48-12) after the House Rules Committee – which Weninger chairs – approved it by a 9-1 vote last month.
The country’s leading mixed martial arts organization, the Ultimate Fighting Championship (UFC), has announced a “groundbreaking agreement” with DraftKings as a UFC official betting partner.
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