Bally’s Strategy To Position Itself As A National Brand
Bally’s Corporation (nee Twin River) has made waves since it plunged into the already-crowded US sports betting and online gambling pool. A rebrand, multiple acquisitions, and a media deal put Bally’s in a strong position to compete in the ultra-competitive US online gambling industry. Betting USA spoke with Adi Dhandhania, Vice President of Strategy and…
