Action 247 is the name of the first operator to announce its intention to launch mobile sports betting in Tennessee.
The Tennessee Education Lottery has not issued a license to Action 247 or anyone else at this point, but Action247.com is already claiming its stake in the new market. Free-to-play pick ‘em games are running right now and an active Twitter account claims “Action 24/7 will be the premier online sports betting experience in Tennessee.”
Details are limited at this early stage, but we will be maintaining and updating an Action 247 review from today onward to monitor the progress of Tennessee’s first potential operator. The key word there is “potential” because the TN Lottery has not given its approval to anyone at this early stage in the new market.
Action 247 says it will be offering mobile sports betting in TN after operators are given the go-ahead to launch. We do not yet know much about Action247.com, but here is where we will provide details and updates as they become known.
- Local - headquartered in Nashville, TN
- Very few details known at this stage
Action247.com Basic Overview
We should note that almost everything we know about Action 247 now is based on our own online research. A lone Twitter account and website are about all that we have to go on right now, but we have learned some interesting tidbits so far.
An official rules page reveals Action 247 is operated by Tennessee Action 24/7, LLC out of Nashville Tennessee. The address of the firm is listed as 41 Peabody Street in Nashville, which is the address of the Nashville Entrepreneur Center.
The Nashville Entrepreneurship Center appears to be a sort of coworking space for startups. This seems to indicate Action 247 is a startup as well and will face serious competition from highly experienced operators such as FanDuel and DraftKings. Additionally, Action247.com will be looking at paying a $750,000 licensing fee just to get started.
Free Pick ‘Em Games by Action 247
Although TN sports wagering is not yet underway, Action247.com is hosting free-to-play prediction contests right now.
Contests are offered for a variety of sports (we have seen games run for MLB, NFL, EPL, college football, UFC and NFL so far). In each contest, players are asked to make a series of point spread or moneyline predictions and answer prop-style questions such as the over/under on how many rushing yards a certain running back will have during the game.
These contests cost nothing to enter but offer actual prizes. Some of the prizes we have seen on offer so far include swag bags, a $100 cash prize and a $10,000 cash prize. Overall, the basic idea is quite similar to the FOX Sports Super 6 app.
Action 247 sports betting games are open to customers 21+ across the country. You do not need to be located in Tennessee to participate in any of the free contests.
Overall, this seems like an effective way to introduce future sports betting customers to the Action 24/7 brand and collect e-mail addresses that can be used later to notify in-state players when actual sports betting goes live.
How Action 247 Will be Evaluated for Licensing
A Request for Proposal (RFP) issued by the TN Lottery in September seeking a firm to assess the financial stability of companies that apply for sports betting licenses provides some clues as to the scope of investigation Action 247 and other would-be licensees will undergo prior to receiving TN wagering licenses.
Action247.com and any other firm interested in offering sports betting will be subject to reviews of:
- Three years of audited financial statements
- Bank statements, tax returns and reports filed with government agencies
- Financial strength by considering liquidity, debt, profitability, debt repayment capacity and financial efficiency
Note that the above only applies to each firm’s financial suitability. The TN Lottery will also look at each firm’s technical abilities, prior sports betting experience and more (see page 10 here) before issuing a license.
Does Action 247 Have Staying Power?
It is still way too early to tell at this stage. We know very little about the company itself other than it appears to be headquartered in a coworking space and hosts free contests powered by software from Chalkline Sports.
The company’s choice of headquarters does not inspire a ton of confidence that this is an experienced or well-funded operation, but it is entirely possible there actually is bigger money working behind the scenes and this ends up being a solid little local operation.
As of today, it is still way too early to give Action 247 a thumbs up or down. We will update this review with more information as it becomes known.