Big Brands Tap into Fast-Growing US Sports Betting Industry
In this column, Betting USA will explore a trio of recent partnerships and marketing agreements that point to mainstream brands’ growing comfort with sports betting.
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DraftKings And UFC Sports Betting Partnership
The country’s leading mixed martial arts organization, the Ultimate Fighting Championship (UFC), has announced a “groundbreaking agreement” with DraftKings as a UFC official betting partner.
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SportRadar Fraud Detection Services: Offered Free to Leagues
The international sports data and content deliverer, Sportradar, is doing its bit to fight match-fixing around the world. The Swiss-based company will provide its Universal Fraud Detection System (UFDS) free of charge to hundreds of sports leagues and federations who sign up from October this year.
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BetMGM And The Athletic Sports Betting Partnership
One of the leading digital sports media companies, The Athletic, which boasts over 1 million subscribers, has entered into a partnership with BetMGM. The online sportsbook will become The Athletic’s exclusive sports betting partner in the US.
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Pennsylvania Deploys PlayPause Self-Exclusion Tool
A few months ago, we reported on the launch of a new responsible gaming tool, PlayPause, by the non-profit group Conscious Gaming. The GeoComply-powered technology allows gamblers to self-exclude through one single action across multiple jurisdictions.
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Google Policy: Users Can Opt-Out Of YouTube Gambling Ads
Search engine giant Google is allowing YouTube users in the United States to opt-out of ads for gambling and alcohol. Google Ads and non-US YouTube users will gain this option in early 2021. YouTube users can still expect to run into contextual ads related to alcohol and gambling, based on the sites they visit.
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BetMGM Partners With PlayPause Self-Exclusion Tool
In September 2020, we reported the non-profit group Conscious Gaming was launching a new responsible gaming tool, PlayPause. The technology, powered by GeoComply, operates across state lines and allows gamblers to self-exclude in multiple jurisdictions in one fell swoop.
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US Banks Uncomfortable With Online Gambling Transactions
It’s been over two years since the Supreme Court’s landmark ruling paved the way for states to determine their sports betting destiny. Despite more than half of US states legalizing sports betting, some US banks and credit card issuers are still not on board. Many banks continue to block online gambling transactions out of fear…
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NFL Sportradar Partnership: The Value Of Official Data
The NFL has named sports data firm Sportradar its official distributor of league data. Sportradar now has exclusive rights to distribute NFL data involving real-time scores, player stats and more to media organizations and sports betting operators moving forward.
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Sports Betting Bans on Local College Teams: More Harm Than Good?
States that have legalized sports betting to date have taken one of two general approaches in addressing college sport wagering. In some states, the law treats college betting nearly the same as wagers on pro sports. As long as wagers are placed with licensed sportsbooks, regulators have no issue with college betting.
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