Circa Sports And DeckPrism In-Play Betting Experiences
Colorado will be ground zero for DeckPrism (now Huddle.Tech), an in-play odds provider set to make its debut on the Circa Sports mobile betting app.
According to a press release, “The agreement grants Circa Sports Colorado access to DeckPrism technology, which will in turn offer Circa Colorado customers the fastest, most transparent, most accurate pricing, and most reliable in-play odds on the market.”
The addition of DeckPrism “represents a dramatic shift for in-game wagering,” according to the press release, and many industry insiders are bullish on the company.
What DeckPrism and Circa Sports are Saying
“We are thrilled to be working with a great brand like Circa Sports Colorado, and to partner with them in providing the fairest and most transparent in-game product on the market,” said Ed Miller, co-founder and chief architect of DeckPrism Sports. “Live in-game play has largely fallen short, leading to delays in what are supposed to be real-time odds and rejections of far too many bets. Our technology fixes those issues, offering bettors a much fairer vehicle for in-game wagering and allowing operators to capture more in-game action.”
“DeckPrism has built an engine that will power in-game wagering far more effectively for companies like ours, which got into the sportsbook business to take bets,” said Matthew Metcalf, director of Circa Sports. “DeckPrism’s technology is second to none in creating odds that both we and our customers can trust, and that significantly improves the in-game experience for everyone.”
What Is DeckPrism and can it Deliver?
DeckPrism is a Las Vegas-based company with a four-person team:
- Leo Meyers, Managing Partner
- Matt Davidow, Chief Ops Officer
- Ed Miller, Chief Architect
- Mark Larson, Partner
As the press release notes:
“DeckPrism offers both managed trading services and real-time pricing API.” The key to its advanced technology is its ability to create “instant pricing and odds based on a proprietary algorithm,” providing bettors with “up-to-the-second odds and pricing with no delay.”
Suffice it to say, in-play betting delays and declined wagers as odds are in a constant state of flux is a point of frustration among many bettors.
DeckPrism is hoping to improve the user experience on this front, with what the company is calling “a significant leap forward to the in-game wagering experience, which is often slow, and sometimes comes with outdated or mistaken odds.
“With antiquated in-game technology, bettors are often at a disadvantage, as sportsbooks build in a delay to account for shifting lines. Bettors are in turn left lying in wait while a sportsbook decides whether to accept a bet or not. This often leads to rejected bets, and a loss of action, which is detrimental for both bettors and sportsbook operators.”
Steve Ruddock is the content director for BettingUSA and the Editor-in-Chief of Gaming Law Review.
Steve has covered the legal and legislative developments in the US gambling sector for more than a decade for online and print publications.
