Industry Updates

The country’s leading mixed martial arts organization, the Ultimate Fighting Championship (UFC), has announced a “groundbreaking agreement” with DraftKings as a UFC official betting partner.

There has been no shortage of news during Problem Gambling Awareness Month. The latest development on the responsible gambling front is a long-overdue national problem gambling survey.

Ted Leonsis said what was to be expected about his excitement over the sports-betting opportunity in a recent interview. But it was his comments about esports betting that are perhaps more informative.

Among the factors tamping down the legal US online gambling industry are consumer awareness and conflation between state-licensed online gambling sites and unlicensed offshore betting sites. A new initiative launched this week by Conscious Gaming called Bettor Safe seeks to remedy the situation. The campaign’s key objective is to educate US gamblers on the legality…

For nearly two decades, the National Council on Problem Gambling (NCPG) has designated March as Problem Gambling Awareness Month (PGAM). The campaign coincides with March Madness, which serves as “the backdrop that NCPG and its partners across the country leverage to help raise awareness and create action for those suffering from gambling problems.”

An important and telling insight can be gleaned from the ten days of sports betting and online gambling data released by the Michigan Gaming Control Board for the newly regulated market in late January. That insight is, between them, the top four competitors – in order of handle FanDuel, DraftKings, Barstool, and BetMGM – controlled…

The international sports data and content deliverer, Sportradar, is doing its bit to fight match-fixing around the world. The Swiss-based company will provide its Universal Fraud Detection System (UFDS) free of charge to hundreds of sports leagues and federations who sign up from October this year.

In competitive industries, it’s challenging to differentiate. It’s even harder to distinguish your business in a way that appeals to all customers. And harder still to set yourself apart in an inimitable way. These are the challenges that US gambling operators face.

The America East Conference has partnered with Sportradar Integrity Services to help educate the conference’s student-athletes on the new reality of legal sports betting in the US. The news comes on the heels of our recent reporting on EPIC Risk Management’s integrity program that 40-plus colleges and universities are now utilizing.

Sports betting is a hot topic in the US. Obscured within the bawdy revenue numbers and seemingly never-ending legalization efforts is the industry’s darker side, the social harms that gambling leaves in its wake.