In competitive industries, it’s challenging to differentiate. It’s even harder to distinguish your business in a way that appeals to all customers. And harder still to set yourself apart in an inimitable way. These are the challenges that US gambling operators face.
There was a palpable level of excitement when a fund from ETF provider ARK made its debut investment in betting and gaming last week via a small-ish slug of DraftKings stock. The news helped send the DraftKings share price up 9% on Tuesday.
The America East Conference has partnered with Sportradar Integrity Services to help educate the conference’s student-athletes on the new reality of legal sports betting in the US. The news comes on the heels of our recent reporting on EPIC Risk Management’s integrity program that 40-plus colleges and universities are now utilizing.
There’s a lot of talk about the revenue potential of legal US sports betting, but in terms of the overall gambling industry, sports betting is one piece of a much larger puzzle. That said, sports betting’s contributions are difficult to measure, particularly in the retail setting.
Sports betting is a hot topic in the US. Obscured within the bawdy revenue numbers and seemingly never-ending legalization efforts is the industry’s darker side, the social harms that gambling leaves in its wake.
This weekend’s Super Bowl LV between the Kansas City Chiefs and Tampa Bay Buccaneers will be a record-setter in the sports betting world. According to the American Gaming Association (AGA), 23.2 million Americans plan to bet $4.3 billion on the game, and nearly one-third of bettors (7.6 million) plan to do so through online sportsbooks.
Ahead of Sunday’s big game, Betting USA spoke with Scientific Games’ Glen Saville, Senior Director, Global Trading, and Keith O’Loughlin, Senior VP, Sportsbook, for insights into how the global sportsbook provider prepares for major events like the Super Bowl and the challenges involved from a trading perspective.
One of the leading digital sports media companies, The Athletic, which boasts over 1 million subscribers, has entered into a partnership with BetMGM. The online sportsbook will become The Athletic’s exclusive sports betting partner in the US.
The tale of GameStop, and how a Reddit army managed to roil the financial markets raises all manner of issues for financial regulators and poses some questions for the legislators regarding attitudes to online gambling.
EPIC Risk Management is trying to save the mushrooming legal US online gambling industry from itself and avoid a European-style responsible gaming crackdown. Â The goal is to help US stakeholders create a responsible, sustainable industry before lawmakers and regulators need to step in.
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