Gambling.com Group Acquires RotoWire

Gambling.com Group Limited is acquiring Roto Sports Inc. Roto Sports operates RotoWire.com, a longstanding sports and daily fantasy news and information website. The deal is subject to closing conditions but should be completed by January 2022.

With the acquisition, Gambling.com Group can expand its presence in the US sports betting market. Gambling.com plans to use the existing audience of RotoWire along with its content library to accelerate its business in the US online sports betting market. Gambling.com says it will use RotoWire’s existing media partnerships and staff to further its growth goals.

Details of the Transaction

The aggregate purchase price of the deal is $27.5m. The agreement defers $7.5m for two years after closing. The Group will pay a total of $20m at closing, with $15 million in cash and $5 million in unregistered ordinary shares.

The acquisition gives Gambling.com Group instant access to a large audience, as RotoWire has over 100,000 subscribers and received more than 17 million unique visits over the past year. In addition, RotoWire content reaches millions of people throughout the US every year due to distribution agreements with various sports media outlets.

RotoWire’s extensive reach will give Gambling.com Group the opportunity to significantly expand its presence in the United States at a time when the sports betting market is growing at a fast pace. Along with its large audience, RotoWire has a long track record as a trusted and experienced authority in the fantasy sports industry. Chief Executive Officer of Gambling.com Group Charles Gillespie commented on the 25 years of expertise behind RotoWire, with its team and Peter Schoenke at the helm:

Peter and the RotoWire team have produced some of the best fantasy sports content in America and have in turn embedded their business into the heart of the American sports experience… These deep and long-lasting customer relationships are an ideal platform from which to capitalize on the new era of American sports – the betting and gaming era.”

According to Gillespie, RotoWire provides three unique revenue streams that each generate more than $1 million annually.

RotoWire Industry Veteran Peter Schoenke Will Stay On

Established in 1997, RotoWire is a pioneer in the real-time fantasy sports sector. From the earliest days of fantasy sports, RotoWire has provided quality news and player updates for DFS fans.

With in-depth analysis, real-time news, and quality coverage, sports fans continue to appreciate the reputable site’s coverage in the sports sector. Over the years, RotoWire teamed up with major partners, including Yahoo! Sports, CBS Sports, ESPN, DraftKings, the NBA, and others.

As the president of RotoWire and former chairman of the Fantasy Sports & Gaming Association, Peter Schoenke sees the change in the US when it comes to sports. Schoenke stated that by combining forces with Gambling.com Group, RotoWire will experience accelerated growth.

The United States is entering a whole new world of sports fandom and combining forces with Gambling.com Group will accelerate RotoWire’s growth. Gambling.com Group’s resources and experience will help RotoWire rapidly advance its sports betting offerings to take full advantage of this new era.

After the deal closes, Gambling.com Group plans to expand its sports betting content and tools provided by RotoWire technology and experience.