Heading to G2E 2019? Here’s How To Make The Most Of Your Trip

Next week hundreds of exhibitors from every sphere of the gaming industry will take over the Sands Expo Convention Center for Global Gaming Expo, or G2E for short. Betting USA will be on hand throughout, delivering real-time updates and exclusive coverage of the event.

G2E at a Glance

G2E is the largest gaming conference and trade show in the US. The 2019 iteration kicks off on Monday, October 13, and runs through Thursday, October 17.

If you’re in the gaming industry, attending G2E not just important, it’s borderline mandatory.

Reason being, G2E 2019 offers:

  • 150 education sessions covering every aspect of the gaming industry
  • Hundreds of exhibitors during the three-day trade show (9/14 – 9/17)
  • Networking opportunities with tens of thousands of attendees (2018 attendance topped 27,000)
  • 450 credentialed media attendees in 2018

Basically, a lot of news comes out of G2E in the form of official announcements and backchannel chatter.

The Conference

One of G2E’s peculiarities is the full day of education sessions on Monday, a day before the trade show doors open on Tuesday. That makes Monday the “quiet” day, with attendance measured in the hundreds rather than the thousands or tens of thousands.

Further, the Monday sessions (split into four tracks) are geared towards online gambling and emerging verticals and trends. Of interest to our readers are the six iGaming Congress panels on Monday and the eight sports betting panels, three of which take place on Monday.

G2E 2019’s Can’t-Miss Education Sessions

In fact, most of the can’t-miss sessions I’ve pinpointed take place on Monday (the full schedule is available here).

Bookmarked Monday sessions:

  • The Ongoing Uncertainty Created by the Latest DOJ Wire Act Opinion
  • Using New Tools to Help with Responsible Gaming
  • On-Premise Mobile: The Advantages and Disadvantages of Mobile Gaming
  • Sports Integrity from the Regulatory Point of View
  • Moot Court: Mobile or Not?
  • Hot Topics: What Impact Has the Wire Act Opinion Had and How Will Mobile Gaming Grow?
  • Following the UK and EU’s Lead in Using Technology to Improve RG Programs

Bookmarked Tuesday sessions:

  • Chris Christie Keynote: How New Jersey Fought the Feds and Won
  • Federal, Tribal and State-Specific Update on the Sports Betting Rollout in the U.S.
  • Innovating Innovation: UNLV and Caesars Entertainment Partner for the Future of Gaming

Bookmarked Wednesday Sessions:

  • Executive Viewpoints: NHL Commissioner Gary Bettman and Leading Gaming Executives Discuss New Business Partnerships

Networking: The Show Behind the Show

Anyone who has attended a gaming conference will tell you; the education sessions are only part of the conference experience. Most of what you will learn will come from scheduled meetings and small talk in the hallways and congregation areas.

Networking provides a second layer of value. Opening lines of communication and building relationships has become critical in the industry following the opening of the US sports betting market.

The Showroom Floor

And then there’s the trade show part of G2E.

The showroom floor is 380,000 square feet of booths (big and small), exhibitors, and people.

Unlike ICE and the ExCeL London’s partitioned showrooms, everything at G2E is housed in a single room, which makes it all the more overwhelming – you can literally get lost on the showroom floor.

The best way to tackle the showroom floor is to plan at least two visits.

The first should be a pre-planned visit. Consult the vendor list, figure out where they are on the floor plan, and plan your route — with a map in hand. Just winging it at G2E isn’t something I’d recommend.

You can take a deep breath and relax after checking off all the exhibitors you pre-selected, so the second time you step through the showroom doors, you can freelance. This is your opportunity to wander around, check out anything that looks interesting and talk to anyone that seems interesting. Once again, use networking as a way to increase the value of the show.

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