Hard Rock Online Sportsbook Launches in New Jersey

New Jersey residents will be gaining two more sports betting options just in time for the 2019 Super Bowl. Over the weekend, Hard Rock Online Sportsbook commenced the “soft launch” of its operations and announced it has plans to open an in-person sportsbook at its Atlantic City property.

The New Jersey Division of Gaming Enforcement (NJDGE) will monitor Hard Rock sports betting operations over the next few days and give the site its official seal of approval if everything goes as expected. In the meantime, the NJDGE has added Hard Rock to its public list of approved NJ betting sites.

New Jersey residents can visit Hard Rock Online Casino to place wagers from their desktops or download iOS and Android apps to bet on the go. At a glance, Hard Rock offers thorough coverage of American sports leagues plus major international sports. This includes the likes of the NFL, MLB, NBA and NHL along with tennis, MMA, soccer, rugby, motor sports, golf and boxing.

To compare Hard Rock against other NJ betting sites, we can look at its Super Bowl markets. As of Monday evening, Hard Rock Sportsbook had exactly 41 Super Bowl markets on offer. This includes your standard moneyline, point total and spread bets along with halftime wagers, alternate spreads, alternate totals and a variety of props such as whether or not there will be an overtime and quarterback passing totals.

We can also compare the current Super Bowl odds against other NJ sportsbooks to see how Hard Rock stacks up against the competition in terms of value. Below, we compare the odds offered by Hard Rock to those offered by DraftKings and FanDuel:


NE Patriots

  • Hard Rock Sportsbook: -135
  • DraftKings Sportsbook: -137
  • FanDuel Sportsbook: -132

Los Angeles Rams

  • Hard Rock Sportsbook: +110
  • DraftKings Sportsbook: +118
  • FanDuel Sportsbook: +116

Point Spread

NE Patriots

  • Hard Rock Sportsbook: -2.5 -110
  • DraftKings Sportsbook: -2.5 -115
  • FanDuel Sportsbook: -2 -115

Los Angeles Rams

  • Hard Rock Sportsbook: +2.5 -110
  • DraftKings Sportsbook: +2.5 -106
  • FanDuel Sportsbook: +2 -105

Overall, the Hard Rock Super Bowl betting lines are right about average. We can see from comparing Hard Rock to the two largest NJ sportsbooks that Hard Rock offers better value in some cases but not in others.

The betting interface features classic Hard Rock styling and a fairly simple layout. In-play betting has also commenced with Hard Rock taking live wagers on NBA and NHL games on launch day. In-play NFL betting will likely be an option this weekend as well.

First Look:

First of Three Hard Rock Betting Sites?

Hard Rock Casino has signed agreements with three major gaming companies over the past year with intentions to offer sports betting. New Jersey betting law allows local casinos to lend their online gaming licenses to multiple software providers in order to operate multiple “skins” under different brand names.

For example, Meadowlands Racetrack in East Rutherford has agreements in place with FanDuel Sports and PointsBet to operate two very different betting sites. Both operate off the Meadowlands gaming license, but each provides a completely unique experience.

Hard Rock Casino is setting down the same path after forming agreements with Gaming Innovation Group (GiG), the Kindred Group and Bet365 over the past year.

Today’s launch was in partnership with GiG and will operate under the Hard Rock Casino name. That leaves Kindred Group and Bet365 as the two other providers still waiting in the wings. In all likelihood, the Kindred Group will operate under its flagship brand Unibet while the partnership with Bet365 will almost certainly launch under the Bet365 name.

Hard Rock Casino has gotten off to a late start in New Jersey having missed out on the entirety of the NFL regular season and almost all of the postseason, but the casino has secured partnerships with three very capable sports betting operators. Bet365 is one to look forward to especially as Bet365 has a stellar reputation on the international stage.

Hard Rock and GiG are also partnered to run the online casino at Hard Rock Online. Since launching back in June, Hard Rock’s casino games have earned just a little over $5 million in gross revenue to pad the physical casino’s total take of nearly $162 million. All things considered, those are not bad numbers for a casino that has been operational for less than a year the country’s most robust online gaming state.

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