It is always nice to be rewarded for your efforts. That’s one of the most enjoyable things about sports betting. Handicapping games is not easy, and the returns can be great for those who demonstrate an ability to win consistently.
Wouldn’t it be great to still have something to show for your efforts even when the ball or puck doesn’t bounce your way? That would almost be like a sports bettor’s dream. In the New Jersey betting world, those dreams become reality courtesy of VIP rewards programs designed to keep loyal customers happy.
A few of the land-based sportsbooks in Atlantic City allow customers to earn points via their in-house rewards programs. However, several remain behind the times on that front. In a competitive gaming market such as NJ, it will be interesting to see which approach becomes the norm.
So, who offers what and how can you sign up for it? Let’s take a look.
Bally’s/Caesars/Harrah’s Total Rewards Program
These three Atlantic City casinos are under the same corporate umbrella as a part of the Caesars brand and operate a variety of in-person and online sportsbooks.
Caesars Online is the only one of these three with online sports betting in place today, so anyone interested in taking advantage of the Total Rewards Program through mobile play should head that way.
Harrah’s Online is said to be opening an online sportsbook at some point as well, and we have not heard much from Bally’s regarding any plans it may have for mobile betting.
On the brick-and-mortar side, physical sportsbooks can be found at Bally’s and Harrah’s Both locations go under the name of The Book. The spot in Bally’s is more sprawling at over 15,000-square feet, while Harrah’s is a bit snugger at 3,800-square feet.
The two locations also offer unique Fan Caves which can be booked with private reservations. The caves feature an upgraded experience which features private televisions, games, and table service.
Whether you bet online or head to Atlantic City in person, you’ll find everything you would expect from a major sportsbook including wagers on the NFL and UFC to cricket and tennis along with niche offerings such as
Visitors can sign up for the Caesars Total Rewards program. They can then earn points based on how much they play in on site and also link to their online accounts. Here’s what that means for sports bettors:
Earn 1 Tier Credit and 1 Reward Credit for every $10 wagered through sports betting online or in-person.
Rewards credits take some time to add up based on volume. Once they do, they can be redeemed towards things like hotel stays, dining, and entertainment options.
Meanwhile, tier credits are earned at the same time and are used to determine your status in the VIP program. The more tier credits you earn in a calendar. year, the higher up the ladder you go. All customers stat out as Gold Level VIP members and move up from there through three additional tiers. Each tier up the ladder unlocks increasingly valuable rewards.
- Become a platinum VIP member by earning 5,000-14,999 tier credits in a year
- 15% discount at casino gift shops
- You can transfer up to 5,000 reward credits to a friend
- Earn room discounts based on your betting volume
- Become a VIP diamond member by earning 15,000+ tier credits in a year
- All platinum benefits plus the following
- Priority lines at restaurants, hotels, casino cages and the Caesar Rewards Center
- 20% discount at casino gift shops
- Access to Diamond Lounges
- Access to the VIP reservations hotline
Seven Stars VIP
- Membership extended by invitation only
- Appreciation gift upon membership
- $500 celebration dinner
- Complimentary hotel stay
- Upgrade to best available room at check-in
- Free early check-in/late check-out
- Fees on check cashing and credit card advances in the casino reimbursed
- Invite one friend or family member to be a Seven Stars VIP with you
- Annual retreat to any Caesars casino or resort
- Invitation to special events
- Complimentary cruise on Norwegian Cruise Line
Golden Nugget Ultimate Rewards
Golden Nugget is located in the marina district in Atlantic City. The property originally opened in the 1980s as Trump’s Castle before being renamed as Trump Marina towards the end of the following decade.
Landry’s Inc. purchased and took control of the property in 2011. Visitors to the physical casino will find an on-site sportsbook with dozens of televisions and seating for more than 100 guests. There’s also an online option available.
Golden Nugget touts a number of value-added features for online bettors, including daily odds boost wagers known as Golden Lines that are open to all. Additionally, the Golden Nugget Ultimate Rewards program offers a whole range of exclusive benefits for loyal customers.
One of the nice things about this program is that there is no additional sign-up process. Once you have signed up at Golden Nugget, you are automatically enrolled and will begin earning 1 point for every $100 wagered on sports.
Your first sports wager will automatically put you into the Golden Reward Club where you can take advantage of standard loyalty perks such as being able to exchange points for cash, receiving daily bonus offers and a birthday offer every year.
Once you reach 5,000 points, you’ll move up to the VIP Rewards Club where the offers start to become a bit more lucrative. Here you’ll get all the same perks as Golden Rewards Club members plus expedited withdrawals, weekly VIP cashback offers, exclusive promotions, complimentary rewards at Golden Nugget AC and upgraded VIP customer support.
Moving up one more level is the by-invitation-only VIP Elite Club. If you’re invited to become a VIP Elite member, you’ll get all the above rewards plus enhanced promotional offers, invitations to exclusive events and tournaments, luxury gifts and a personal VIP host.
As an added benefit, there are no play requirements to maintain levels. Once you hit VIP status, you’ll always be in that group.
Hard Rock Wild Card Rewards
Hard Rock Hotel & Casino is located on the AC boardwalk on the site of the former Trump Taj Mahal. The casino itself opened up in 2018, and it has quickly established itself as a popular spot in the crowded AC market.
A physical sportsbook opened on site in 2019. It’s a smaller atmosphere with televisions all around and video poker stations built right into the bar. This summer, the sportsbook is running a promo in which a bet of $100 or more entitles you to a free burger at Hard Rock Cafe Atlantic City, which is located just steps away.
Hard Rock Online also offers mobile betting with all the standard bells and whistles. Wagering options include point spread, parlays, and futures are available, as well as sports ranging from baseball and basketball to rugby and soccer.
The casino’s in-person and online rewards program is known as Wild Card and signing up is simple. Wagers placed in-person and online both contribute to your comp point balance.
Like the other AC casinos, the reward program works in tiers. As you place wagers, you’ll earn comp points (which can be redeemed for things like hotel stays and free-play bonuses) along with tier points that determine your level in the VIP program.
All Hard Rock customers start out as Premier level members and can move up from there to become Elite, Rock Royalty and X.
- Elite status is achieved at 250 tier points and instantly unlocks a bevy of comp dollars, online free-play bonuses, complimentary gifts, hotel discounts and more.
- Rock Royalty status is achieved at 750 points and opens the door to a whole new level of promotions including bigger bonuses, bigger discounts, priority reservation lines, access to members-only events, a free car wash once a month, complimentary valet parking and much more.
- X status membership is extended by invitation only and unlocks the biggest rewards of all. Everything you were offered at the previous levels is offered here along with personalized host service, waived credit card advance fees, a free tank of gas every quarter, free late checkout, priority seating at restaurants, free access to exclusive lounges and more.
What the Other Casinos Are Doing
There are four other physical casinos in the AC market. As of right now, none of them are offering rewards programs for sports bettors. The Borgata, Ocean Resort, Resorts, and Tropicana all have in-house reward programs, as well as physical and online sportsbooks, but none of them can be linked to sports betting.
Borgata has its own retail sportsbook and online betting. Ocean Resorts and Tropicana are linked with William Hill, while Resorts has hitched its wagon to DraftKings.
One note to keep in mind: Things move fast in the gaming world, so we’ll see if any of those not on board with rewards for sports betting will change their ways anytime soon.
All information is current as of this writing, but it wouldn’t hurt to ask what rewards are offered If you’re looking to sign up for an AC sportsbook. After all, the more folks that ask, the more likely it is that rewards programs will become standard for the AC casinos when it comes to sports betting.