Betfred USA offers mobile betting and operates retail sportsbooks in two US states with more to come. Residents of the following states may bet online or through the Betfred mobile app:

  • Colorado
  • Iowa

The Betfred name is well-known on the international stage, but its presence in the US is a recent development. With that in mind, today’s Betfred review will introduce bettors to one of the newer legal sportsbooks in the USA.

Betfred

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Betfred

Betfred comes to the USA with more than five decades’ worth of experience as an international sports betting operator. In 2019, Betfred announced it was coming to the USA to launch retail sportsbooks and offer mobile betting in multiple states.

Pros

  • Trusted and experienced sportsbook operator
  • Frequent betting promotions
  • Many in-play betting markets each day

Cons

  • Not a native US sportsbook (UK-based operator)
  • In-play betting lacks ultra short term markets

Overall Rating

Sports Covered

Variety of Bet Types Offered

Ease of Use

Reputation

Betfred Info

  • Betting Site: Betfred
  • Website: www.betfred.com
  • Established: 1967
  • Country: United Kingdom
  • Support: Phone, e-mail and live chat

Betfred made its first inroads into the US market in 2019 and 2020 after striking partnerships with casinos in Iowa and Colorado to manage their retail and mobile betting operations. Betfred later set its sights on Pennsylvania and reached an agreement with Wind Creek Casino.

Prior to its US launch, Betfred came up from humble beginnings with a single betting shop established in the UK way back in 1967. Over the years since, Betfred expanded to control what is now a commanding share of the retail sports betting market in the UK with more than 1600 sportsbooks across the country adorning its name.

Betfred.com launched in 2004 to enter the international online betting sphere and is now active in markets around the world.

The Basics

  • Betfred USA Available in: Colorado and Iowa
  • Land-Based Partners: Wind Creek Bethlehem in PA; Saratoga Casino in CO; Elite Casino Resorts in IA
  • Platforms: Desktop, iOS and Android
  • New Customer Bonus: $500 risk-free first bet in Colorado; 100% up to $200 deposit bonus in Iowa

Betfred Bonus and Other Promotions

Betfred offers straightforward welcome bonuses to all new customers, with a different bonus offered in each state:

  • Colorado: Risk free first bet worth up to $500
  • Iowa: 100% deposit bonus for up to $200 extra

Note: No bonus code is needed to claim either offer.

Below is an explanation of how the Betfred bonus works in each state.

Colorado Bonus: Risk-free first bet

New customers in Colorado may sign up for a Betfred account and make a deposit to place their first wager (nearly) risk free.

The offer is simple: Place your first bet and if it loses, Betfred will refund it with a free bet of equal value (up to $500).

To qualify, new users must make a first deposit of at least $10 and then place a first bet of at least $10. Free bets cannot be withdrawn and must be used within seven days but come with no rollover requirements. Any money won with a free bet may be withdrawn at will.

Iowa Bonus: 100% up to $200

People who sign up for an account within Iowa and make a first deposit qualify for a 100% match bonus to receive up to $200 in site credit.

For example, a customer signing up and making a first deposit of $100 would receive an additional $100 in bonus funds.

The Betfred Iowa bonus requires a minimum first deposit of $5 and must be claimed within seven days of signing up. The bonus money itself may not be withdrawn and may only be used to place wagers on markets with odds of -200 or greater, but it comes with no rollover requirements.

Betfred Bonus Code

Betfred asks for a bonus code during the registration process, but new customers can skip that field for now. The Iowa and Colorado bonuses described above are automatically activated for all new users.

Available Sports and Types of Wagers

As one of the larger and more established operators to come to the US, Betfred suffers no shortage of experience when it comes to covering sports leagues in the US and abroad.

Currently, Betfred accepts wagers on the following sports:

FootballBaseballBasketballHockey
BoxingMMA / UFCSoccerTennis
Table TennisGolfMotor SportsAthletics
CyclingCricketVolleyballHandball
DartsWinter SportsRugbyGaelic Games
Aussie RulesBadmintonBowlsFutsal
Field HockeyLacrossePoolRowing
SwimmingOlympics  

As far as types of wagers offered, one need only visit the page for any individual event to see Betfred’s offering is comprehensive. Major games are covered with dozens of bet types that collectively provide a hundred or more individual betting options.

Standard types of wagers offered at Betfred include all the usual pre-game wagers on the point spread, moneyline and total along with many others such as:

  • In-play betting
  • Alternate moneylines
  • Alternate totals
  • Team totals
  • First, anytime and last goalscorers
  • Halftime winner
  • Game parlays
  • To win both halves
  • Winning margin
  • Props (such as will there be an overtime, will defense/special teams score)

Betfred Mobile App Review

Betfred customers may download the mobile app for iOS and Android devices. Interacting with the mobile interface is made easy with the use of clearly labeled navigation menus and functional design elements that show users what’s coming up at a glance with options to view other sports built into the navigation menu.

On the homepage, the Betfred app lists popular upcoming games from the main US sports such as basketball, football and golf. Each matchup is displayed on the homepage with odds for the three key major betting markets (spread, moneyline and total) plus a small number showing the total number of markets offered for that event.

The bottom navigation menu provides quick jump links to view a list of all sports that are active today, the current betting slip, a list of games that are live for in-play betting and an option to view trending wagers.

Mobile Screenshots

Betfred Interface and Navigation

Betfred.com uses a standard interface style that should be familiar to bettors with a navigation menu on the left and open markets dominating the center of the screen.

Navigation is painless due to a well-organized menu that displays key links near the top (in-play betting, promotions, support and house rues), a second menu listing the top leagues of the day and a third menu showing all active sports from A-Z.

Prior to launching in the US, Betfred announced it would come to the US powered by the OptimaMGS platform that allows operators to endlessly customize the interface to better serve customers in each jurisdiction.

Additionally, the OptimaMGS platform is designed for multi-channel functionality, which means customers may one day be able to place wagers both in-person or online from a single account, make deposits or receive cashouts in-person at the casino and combine their in-person rewards with their online rewards.

Desktop Screenshots

Betfred In-Play Betting

The Betfred in-play betting platform covers most major US sports leagues with live odds on games as they happen.

Coverage of international leagues for sports such as tennis, ice hockey, soccer and others from around the world lags behind the likes of DraftKings, BetRivers and other established US operators.

Betfred will likely expand its in-play coverage over time, but right now, it is not uncommon to log in to Betfred during off-peak hours and find zero in-play betting options whereas other major betting sites almost always have something running no matter what time of day it is.

Very short-term wagers such as the result of the next play drive in football or team to score next in basketball are missing in action at the moment. Instead, most Betfred markets revolve around full game, half-game or quarter results.

The in-play betting interface includes streaming stats in most cases, including running text commentary and a visualization of the field or court showing key data such as who has possession, who’s up to bat and more.

In-Play Betting Screenshots

BetFred Deposit Methods

Betfred launched in the US with a limited array of deposit methods but will likely add more over the near future.

Currently, customers may fund their account via:

  • PayNearMe: Cash deposit made in person at the nearest Family Dollar
  • Play+: Prepaid card account that can be funded by Visa, Mastercard and PayPal

Other deposit methods that are likely to be added in the future include:

Customer Support

Betfred offers live support via phone and e-mail. A test call to the Betfred help center was answered instantly by a courteous and knowledgeable support rep who was clearly hired from the area and a native English speaker.

Betfred States of Operation

Betfred moved a bit slower to enter the US market than some of the world’s other major sportsbook providers, but this is a well-funded operation and should have little trouble forming additional partnerships over time.

Betfred Colorado

  • Availability: Retail sportsbook and mobile betting
  • Land-Based Partner: Saratoga Casino Black Hawk

Betfred Sportsbook came to Colorado through a partnership with Saratoga Casino in Black Hawk. Per the agreement, Betfred manages a retail sportsbook at Saratoga Casino and offers statewide mobile betting.

Betfred officially launched for Colorado customers in September 2020.

Betfred Pennsylvania

  • Mobile betting in the works; retail sportsbook possible
  • Land-Based Partner: Wind Creek Bethlehem

Betfred’s Pennsylvania plans became known in January 2020 after agenda notes from a PA Gaming Control Board (PGCB) meeting showed the company has been approved for a conditional sports operator license.

As required by PA law, Betfred partnered with a local land-based casino for sports betting. Wind Creek Bethlehem will serve as Betfred’s anchor in Pennsylvania, and from there will be able to roll out mobile sports betting.

In June 2020, the PGCB granted Wind Creek Bethlehem’s petition to conduct sports betting to officially get the ball rolling for Betfred PA. According to meeting notes, Wind Creek aims to offer mobile betting in Pennsylvania shortly and is aiming for a November 2020 launch of its retail sportsbook – both to be powered by Betfred.

Betfred Iowa

  • Availability: Retail sportsbook and mobile betting
  • Land-Based Partners: Elite Casino Resorts (Riverside Casino, Grand Falls Casino and Rhythm City Casino)

Betfred and Elite Casino Resorts announced a partnership in July 2019 for online, mobile and retail sports betting. According to a press release issued at the time, Betfred agreed to provide technical assistance, online and mobile betting technology, customer support, marketing, payments and more for the three Elite Casino Resorts properties in Iowa.

The first retail sportsbook powered by Betfred launched in January 2020 at Grand Falls Casino in Larchwood and mobile betting began that September.