BetAmerica Sportsbook and Casino Opens to New Jersey

BetAmerica Sportsbook and Casino has launched in New Jersey. This is breaking news and information is limited, but we’ll be providing updates as more is known. What we do know already is BetAmerica has launched a sports betting website with an integrated casino for residents in New Jersey.

If you’ve visited BetAmeria.com today, you may have already noticed the website looks a bit different than normal as the homepage now features a landing page giving visitors the option to continue to the BetAmerica horse racing page as normal or to visit the brand-new BetAmerica NJ Sportsbook.

You can see it for yourself at www.betamerica.com.

The launch of BetAmerica Sportsbook comes with little fanfare and almost no warning aside from changing its cover photo on Facebook earlier today:

https://www.facebook.com/BetAmerica/photos/rpp.139518125401/10161340960670402/?type=3&theater

We were surprised to see BetAmerica Sportsbook launch today because typically the New Jersey Division of Gaming Enforcement (NJDGE) has new betting sites run a “soft launch” phase for a few days before giving sites the all-clear to open permanently. The NJDGE page that lists approved operators has not yet been updated to include BetAmerica.com.

That being said, it was clear BetAmerica had something in the works for months. When parent company Churchill Downs Incorporated (CDI) applied for a sports betting license in Pennsylvania, a presentation given by CDI included screenshots of a proposed online sportsbook and casino that would launch under the BetAmerica brand.

Although that news was specific to Pennsylvania, it had clear implications for New Jersey as well. Churchill Downs and Golden Nugget reached an agreement last year to offer sports betting in New Jersey.

It appears the Churchill Downs and Golden Nugget agreement is still in place because while BetAmerica Sportsbook NJ offers international and college basketball betting, it has not published any odds on NBA games. This indicates the Golden Nugget agreement is still in place because Golden Nugget is restricted from taking wagers on NBA games due to Golden Nugget owner Tilman Fertitta owning the NBA’s Houston Rockets.

BetAmerica originally launched as a pure horse racing site back in 2008 and established itself as one of the major online racebooks in the US. Churchill Downs purchased BetAmerica in 2017 and has since pounced on opportunities to widen its horizons. Today, BetAmerica has land-based sportsbooks active in Mississippi and has made very clear its intentions to enter additional states.