Buffalo Wild Wings Sports Betting Partnership With BetMGM

Buffalo Wild Wings BetMGM

The biggest sports bar chain in the USA has added sports betting to the menu.

Buffalo Wild Wings announced it has partnered with BetMGM Sportsbook on a free-to-play product dubbed “Picks and Props”.

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The new Buffalo Wild Wings sports betting venture has both near-term and long-term implications involving free-to-play sports games and actual sports betting.

In the latest evolution of their multi-year partnership, BetMGM and Buffalo Wild Wings are now using geolocation technology in legal sports betting states to provide unique, in-person betting experiences and promotions for sports fans.

Buffalo Wild Wings guests who log in to the BetMGM app while physically located inside a participating restaurant can now access special bet types, custom promotions, and better odds on select matchups.

The offerings include a free-to-play predictions game for customers around the country, BetMGM odds on TV at Buffalo Wild Wings restaurants, perks for BWW customers who access the BetMGM sports betting app in regulated states, cross-promotional efforts, and more.

The exclusive experience is open to players in states where BetMGM Sportsbook operates. This is the first partnership of its kind and a strong indicator of how the sports betting industry will continue to grow and innovate in the United States.

Buffalo Wild Wings Chief Marketing Officer Rita Patel lauded the initiative in a statement:

Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM. As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.

And here’s MGM Resorts Chairman and CEO Jim Murren on the partnership:

“Our partnership with Buffalo Wild Wings is an important development in MGM and Roar’s position as the leader in sports entertainment and betting. With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a “go to” venue for sports viewing in all of its markets. Adding access to MGM’s world class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports.”


With the federal sports betting prohibition no longer in effect thanks to the overturn of PASPA, competition in the quickly-growing industry has heated up as major companies like MGM Resorts International, Caesars Entertainment, FanDuel, and DraftKings compete for market share in the legal US sports betting industry.

A sports betting company like BetMGM forging a partnership with Buffalo Wild WIngs makes sense for a lot of reasons, most notably a young demographic of interested sports fans, seemingly with money to spend. Plus, BWW restaurants already resemble retail sportsbooks in a lot of ways.

OT Odds Powered by BetMGM

Along with the Buffalo Wild Wings sports betting experience, BetMGM has launched an in-bar TV channel titled OT Odds Powered by BetMGM in participating sports bars across the country. OT Odds provides live game odds, sports betting advice, and daily fantasy strategy discussion.

BetMGM has also launched Blazin’ Bets within the app to provide curated odds boosts, exclusive bets, and parlays in states where sports betting is legal.

In addition, Buffalo Wild Wings has upgraded the free-to-play Picks and Props game included in its Blazin’ Rewards app and launched a new parlay-style picks game using BetMGM odds.

Picks and Props is available in states where free contests are legal and will continue paying significant prizes every month. Top-performing players will also be inducted into the newly-launched Buffalo Wild Wings Hall of Fame, which will also get them a $300 gift card, letterman jacket, and more.

BetMGM Chief Revenue Officer Matt Prevost commented on the partnership deal, stating that the company can redefine how fans enjoy sports with the sports bar brand. Prevost called the customized experience at Buffalo Wild Wings locations “a great example of what we’re able to activate through this groundbreaking relationship.”

BetMGM and Buffalo Wild Wings Teaming Up Again

This is not the first time BetMGM and Buffalo Wild Wings have joined forces in the sports betting space. In 2019, the two teamed up to offer free-to-play predications games for customers and provide sports betting odds on TVs at Buffalo Wild Wings locations.

BetMGM and Buffalo Wild Wings conducted a trial run of in-restaurant sports betting and promotions in New Jersey, providing customers with boosted odds on select wagers and free bets.

This latest development builds on their original agreement, going one step further to provide even more to sports betting fans across the nation. According to BetMGM, more than 500,000 users have participated in BetMGM Buffalo Wild Wings free-to-play games.

BWW Free-to-Play Game Available Across the Country

Buffalo Wild Wings runs its free-to-play sports betting predictions contests every NFL season.

The new Buffalo Wild Wings “Picks and Props” game is available to customers across the country and will allow players to place sports-like wagers without risking anything, but offer actual prizes. Examples of Picks and Props prizes include:

  • Trip to Las Vegas to place a parlay wager on the Super Bowl for a potential $1 million payout
  • Trip to the Borgata in Atlantic City to participate in BetMGM sports betting contests

Sports fans in all states can participate by downloading the Buffalo Wild Wings Blazin’ Rewards app to make picks based on the spread, select the highest-scoring fantasy players and answer prop-style questions. Fans can play from anywhere but must check in at a Buffalo Wild Wings location between Thursday and Sunday for a chance to win prizes.

BetMGM Perks at Buffalo Wild Wings Locations

Buffalo Wild Wings customers who access the BetMGM app while inside a Buffalo Wild Wings location in states that BetMGM operates in will be eligible for special perks such as boosted oddds on select wagers and free no-deposit bets.

Buffalo Wild Wings also plans to launch three new locations at MGM properties. Roar Digital CEO Adam Greenblatt said the partnership will lead to “exciting and innovative game day experiences.”

Additionally, BWW locations across the country will begin providing custom sports betting content and live odds on TV for all patrons.

A Buffalo Wild Wings Sportsbook Partnership Was Just a Matter of Time

Buffalo Wild Wings is a natural fit for a sportsbook to partner with. Between the bar fare menu, cold beer on tap, and a focus on all things sports, Buffalo Wild Wings already has all the accouterments of a full-fledged sportsbook minus actual wagering. Even its customer base resembles the demographics of the typical sports bettor in the US.

Buffalo Wild Wings told ESPN in 2018 that it was “exploring opportunities, including potential partners” as a part of the company’s plans to leverage the legalization of sports betting.

Around that same time, Buffalo Wild Wings and DraftKings also formed a short-term to run in-person fantasy contests every Sunday during the NFL season.

Is Sports Betting A Smart Move for Buffalo Wild Wings?

Imagine that, a Buffalo Wild Wings Sportsbook. It’s wasn’t high on our list of predictions, but it just might be a smart move for the sports bar chain.

It’s easy to imagine the synergy that would be created by adding a sportsbook to Buffalo Wild Wings restaurants. The restaurant already has a customer base with favorable demographics to support a sports betting operation. A Buffalo Wild Wing Sportsbook would also likely draw in additional foot traffic, which would increase sales of BWW’s core offerings: wings and beer.

Although Buffalo Wild Wings sports betting would certainly provide a welcome new revenue stream, simply drawing in new traffic might be even more valuable for Buffalo Wild Wings.

As ESPN noted, Buffalo Wild Wings has seen falling sales in recent years.

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