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DraftKings Launches Mobile Sports Betting in New Hampshire

Mobile sports betting has come to New Hampshire.

Earlier today, DraftKings Sportsbook launched mobile and online betting across the Granite State in partnership with the New Hampshire Lottery.

New Hampshire Governor Chris Sununu, who signed the sports betting bill into law earlier this year, placed a ceremonial first wager at Shoppers Pub + Eatery at Indian Head in Manchester. He was accompanied by representatives from the NH Lottery and DraftKings, as well as former Pats player Rob Ninkovich.

Governor Sununu called sports betting “the right bet for New Hampshire” as he placed the state’s first ever legal sports wager this afternoon:

Sports betting is the right bet for New Hampshire. We moved fast to get this done by partnering with a world-class company to provide a first-rate customer service experience and the state is poised to dominate the market. The launch of sports betting will also benefit our education system – a win for our kids.

NH Lottery Executive Director Charlie McIntyre was also on hand and praised the launch of legal NH sports betting:

This is a significant milestone and an exciting moment in the New Hampshire Lottery’s evolution, as sports betting represents a major addition to our portfolio of products. We are pleased to be working with DraftKings to introduce our players to a completely new way to win in New Hampshire and to continue maximizing revenue for education in the Granite State. All of New Hampshire and New England is hoping the Governor wins his wager!

How to Get Started with NH Sports Betting

Sports fans can get in on the action by downloading the DraftKings mobile app or heading to DraftKings.com to sign up for an account. Customers must be 18 or older and physically located within state lines to participate.

Once registered, customers can make deposits and place wagers through DraftKings from anywhere in New Hampshire. College and sports betting are both allowed, although wagers are prohibited on NH college teams or college games that take place in New Hampshire.

The New Hampshire Lottery has a monopoly over mobile betting and selected DraftKings as its official partner. This means DraftKings Sportsbook will be the only game in town as far as mobile betting goes.

DraftKings won the contract with the NH Lottery through a competitive bidding process during which 13 gaming companies applied to offer sports betting. DraftKings ultimately won out after offering 51% of mobile betting revenue and 50% of in-person revenue to the NH Lottery.

The majority of money raised by legal sports betting will be set aside to fund educational efforts across the state. Additionally, 10% of revenue is earmarked to fund responsible gambling initiatives.

Sports fans can read more about mobile sports betting in NH at the lottery website here.

Retail Sportsbooks Still to Come

The New Hampshire sports betting law also allows the construction of up to 10 retail sportsbooks in cities that approve sports wagering. These too will be operated by DraftKings under its agreement with the NH Lottery.

Six cities have approved the construction of sportsbooks via referendum to date:

  • Franklin
  • Berlin
  • Claremont
  • Laconia
  • Manchester
  • Somersworth

The first retail sportsbooks are expected to open in 2020.

DraftKings co-founder Matt Kalish told the New Hampshire Union Leader that the company is already evaluating sites for retail sportsbooks in cities that have approved sports betting:

We don’t have an exact date, but we’re going to launch our first property in the first half of next year. There’s a handful of cities that have already approved it and so we’re looking at the ones that have already been approved to make our determination where to enter.

It’s really no different except if you’re a cash bettor (and) you want to transact in cash and hold a physical ticket. We think it could be a pretty good opportunity in New Hampshire to supplement the mobile with a healthy amount of retail, because there’s a lot of customers who prefer to bet that way.

A Better Bet Than Offshore Sportsbooks

Kalish also told the Union Leader that DraftKings plans to be competitive with the offshore sportsbooks in terms of flexibility, security and speedy withdrawals in order to funnel players onto the new, legal platform:

Lots and lots of people are using illegal, black-market sportsbooks. We want to do as good or better job serving the sports betting needs — just the day-in and day-out betting behavior. Really, I think what we add to that is a lot of protection and security for the customers. One example is withdrawals. If you want to withdraw money from DraftKings it’s very fast. It takes a day, maybe, to get a withdrawal payment out. With the illegal offshore sports betting options sometimes it’s three, four, six, eight weeks. It’s a big hassle.

According to Kalish, DraftKings Sportsbook will accept wagers as low as $0.10 in order to give players of all budgets a chance to try the platform without risking much up front.

NH Lottery and Intralot to Launch Separate Sports Betting Platform in 2020

In addition to DraftKings-powered mobile betting and retail sportsbooks, the New Hampshire Lottery will be offering sports betting at 1300+ lottery retailers beginning in 2020.

Details on how the lottery-based sports betting product will work are limited at this time, but the NH Lottery chose longtime partner Intralot to manage the new product. Together, the NH Lottery and Intralot plan to offer wagering options through existing retailers.

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