FOX Bet is now live in two states. After launching last week in New Jersey and beginning a three-day soft launch yesterday in Pennsylvania, FOXBet.com has formally announced its launch today for Keystone State customers in partnership with Mount Airy Casino.
The press release also explained FOX Bet users will have access to FOX Sport content, scoring updates, news alerts and insight from FOX Sports broadcasters and analysts.
Here’s FOX Bet CEO Robin Chhabra on the launch of FOX Bet PA:
“Starting today, Pennsylvania has access to one of the world’s premier regulated sports wagering experiences. Together with FOX Sports, an icon in sports programming, we’ve built a platform that is like nothing the United States has ever seen. We’re bringing fans closer to the games they love by making our platform more fun and engaging than any other out there.”
FOX Bet launches with a $20 sign up bonus for all new customers with no deposit necessary along with a 100% first deposit match bonus worth up to $100. In addition to the welcome offer, FOX Sports analysts will be making daily picks that will be given enhanced payout odds.
Two States Down, More to Come
FOX Sports first announced its intention to enter the sports betting business in May as a part of a deal reached with The Stars Group to partner on legal sports betting. Both companies bring key advantages to the table, such as FOX’s name brand recognition Stars’ experience in online gaming.
A separate partnership between The Stars Group and land-based casino operator Penn National Gaming may provide some clues. Under the terms of that agreement, Penn National lends The Stars Group (and FOX Bet by extension) access to online gaming markets in states where Penn National operates casinos.
Under that agreement, Penn National has committed to giving Stars Group access to the following states pending favorable legislation:
- New Mexico
Of those states, Illinois and Indiana are the only to have fully approved online betting legislation to date.
The timeline for the start of mobile betting in Illinois is uncertain at this point, but FOX Bet has a clear path to entry via Penn National. The slow pace of implementation combined with an in-person registration requirement for the first 18 months do not make Illinois the most appetizing market over the short term, but it will eventually be a very strong market and FOX Bet will likely want in.
Retail sports betting is now live in Indiana and mobile sportsbooks should be coming along soon as well. The IN sports betting law allows each land-based casino to launch as many as three separate online sportsbooks. The Stars Group also has a separate agreement with Eldorado Resorts that includes Indiana, so FOX Bet should have little trouble finding a partner in Indiana.
West Virginia and Iowa also look like likely targets.
The WV online gambling law allows each land-based casino to operate up to three individual gaming sites in partnership with third-party operators. FOX Bet could potentially enter the WV market through the deal The Stars Group reached with Eldorado Resorts, which operates Mountaineer Casino in New Cumberland.
Iowa sports betting is also underway with retail and mobile sportsbooks active right now. FOX Bet may have entry to Iowa through the partnership between Stars and Eldorado, which operates the two Isle Casinos. Both casinos are already partnered with William Hill for mobile betting, but state law allows each casino to operate up to two betting sites with each provider.