Indiana was expected to be a strong sports betting market, and after its first month, it’s safe to say the Hoosier State is living up to the hype.

The state’s ten retail sportsbooks combined to produce $35.2 million in handle, and $8.6 million in revenue, according to Indiana Gaming Commission reports issued on Thursday.

That’s a better first month than New Jersey, Pennsylvania, or any other state that has launched a sports betting industry since the repeal of PASPA– Indiana did benefit from launching at the start of the NFL season.

Not only was it the highest first-month tally, but those numbers also make Indiana one of the top sports betting markets in the country, trailing only New Jersey, Nevada, and Pennsylvania. And that’s without an online product. Indiana’s handle and revenue numbers are expected to skyrocket in October, following the launch of mobile sports betting on October 3.

Chicago Area Operators Lead the Way

Taking in nearly $9 million in wagers, the leader in the Indiana sports betting clubhouse is Horseshoe Hammond.

Second place belongs to Ameristar Casino. Ameristar handled $5.4 million in wagers in September.

Both casinos are a stone’s throw from Chicago (16 and 21 miles respectively) and are taking full advantage of Indiana beating Illinois to the sports betting punch.

Untitled 1

Those numbers are likely to shift when Illinois sportsbooks go live, and it will be interesting to see how the early October launch of online sports betting in Indiana impacts the market.

October Numbers Should Be Kind to Two Casinos

DraftKings Indiana (through Ameristar) and BetRivers Indiana (through French Lick Resort) were the first two sportsbook to launch in Indiana.

Can DraftKings Push Ameristar to Number 1?

Considering its first-mover advantage and dominance in other online sports betting states like New Jersey, DraftKings should push Ameristar ahead of Horseshoe Hammond in next month’s reports.

In a press release, DraftKings co-founder and Matt Kalish said:

“DraftKings could not be more thrilled to expand our national reach as states continue to open the market for legalized sports betting. Since our sportsbook product launched in 2018, we have made it our number-one priority to provide sports fans with a responsible place to wager on a superior and technologically advanced sports-betting platform.

“With Indiana becoming the latest state to offer legalized online and mobile sports betting, we are excited to provide the top-rated sportsbook app to some of the nation’s most passionate and dedicated sports fans.”

Larry Bird’s Hometown Could Surge Up the Charts in October

The Chicago-area casinos might be the current kings, but don’t sleep on the little guys. If New Jersey and other states have taught us anything, mobile wagering is the great equalizer.

BetRiver’s retail book at the French Lick Resort Casino may not be a world-beater, but Rush Street Interactive is a proven online commodity in two states and should be a serious player in the Indiana market now that its online app is live.

In a press release announcing the launch of BetRivers Indiana, Rush Street Interactive President Richard Schwartz said:

“What better time to launch than in the height of football season, the start of baseball playoffs and just before basketball returns?

“We know our players are really going to appreciate the convenience of being able to place wagers online anywhere in Indiana, adding to the excitement of these sporting events.

“Our experience and success in New Jersey, Pennsylvania and New York allows us to zero-in on what players want – a massive range of sports betting options, through reliable and scalable technology, with responsive customer service, and fast payouts.”

Scroll to Top