SportsBetting.com to rebrand as MaximBet Next Month

Next month, SportsBetting.com will rebrand to MaximBet (now closed). SportsBetting.com launched in September 2020, catering to local customers as an independent operator in the Colorado sports betting market.

The rebrand is the result of a collaboration between SportsBetting.com parent company Carousel Group and men’s lifestyle brand Maxim, first announced in April. Maxim describes itself as “the leading destination for for men living life to the fullest,” and anyone who remembers Maxim Magazine should have a good idea of MaximBet’s approach to branding.

SportsBetting.com is already preparing customers and visitors for the change, with MaximBet.com displaying promotions and rebranding information on its website. Current SportsBetting.com customers can visit the MaximBet launch page for details on what to expect.

Switching to MaximBet

The rebranding process of the sports betting site is set up to be seamless. Existing players of SportsBetting can use the same login details at the MaximBet site. All bet history, including current bets, will be viewable within the player account. MaximBet works the same way as the previous site, making it easy for customers to feel comfortable with the switch. The main change will be visual appearance of the brand when compared to SportsBetting.com.

Customers will also have access to a loyalty program that provides rewards for every bet placed. Points earned are redeemable for perks, replays, and more. The operator plans to offer exclusive deals for members, including non-stop promotions.

The MaximBet launch page has support up and running, so existing SportsBetting.com players can ask questions or bring up concerns with team members. The chat window is located at the bottom right. There is also an FAQ section with information.

The Carousel Group and Maxim signed a deal in April to establish a commercial brand licensing agreement. The Carousel Group will leverage Maxim’s name recognition to establish a foothold in the increasingly competitive US sports betting market.

The goal of the change is to provide a better wagering experience for players, one with a big personality. MaximBet says that the market is already crowded with brands that do not offer anything different, and they want to create something new that mixes both sports betting with lifestyle.

Expanding the Brand

The Carousel Group also has plans to bring MaximBet to other areas of the US. Just recently, the Carousel Group announced a partnership with the White Mountain Apache Tribe to offer sports betting in Arizona. The tribe is the owner of the Hon-Dah Resort Casino.

MaximBet and the tribe have already applied for a sports betting license with the Arizona Department of Gaming. Assuming MaximBet receives regulatory approval, it intends to launch as quickly as possible. General Manager of the Hon-Dah Resort-Casino, Brent Kurth, stated that the tribe is excited to be working with the Carousel Group and MaximBet to launch a new sports betting product for customers.

This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members.

With the Arizona deal in place, MaximBet is en route to launching in at least five states. In addition to Colorado and Arizona, MaximBet has market access deals in Iowa, New Jersey, and Indiana.