iDEA Growth Adds 30th Member As US Online Gambling Flourishes
As the online gambling and legal sports betting industries proliferates in the United States, the advocacy group iDEA Growth recently announced its 30th company member. The trade association advocates for both sectors in the country, working to build on opportunities within states where operators are legally allowed to provide gambling services.
The member companies of iDEA Growth are diverse, covering every segment of the online gaming industry. There are development companies, operators, technology and marketing members, even legal and online gambling payment processing businesses within the organization.
IDEA Growth Working Together With Other Industry Stakeholders
iDEA Growth and its members work together to promote responsible gaming. The organization offers educational tools and resources to lawmakers in the United States and advocates for regulation so that stakeholders uphold the highest standards in the industry.
Founder and general counsel of iDEA Growth, Jeff Ifrah, stated: “This burgeoning industry has come together in an unprecedented way to support US job growth by expanding opportunities for online interactive gaming. We are contributing significantly to the economies of the states where online gaming and mobile sports betting is legal, and we hope to build on that trend and create opportunities in more states this year.”
Members of iDEA Growth include such companies as 888 Holdings, DraftKings, Bet365, Entain, Evolution Gaming, FanDuel, Golden Nugget, NetEnt, BetParx, Resorts Digital Gaming, and many more.
Every member of the organization is committed to industry integrity. The best practices are followed when it comes to responsible online gambling and sports betting by following the group’s Responsible Gaming Pillars.
iDEA Growth created a comprehensive guide to ensure industry integrity and best practices. There are seven pillars that members follow:
- Responsible Gaming
- Problem Gambling
- Underage Gambling
- Vulnerable Groups
- Keeping Crime Out
- Sports Betting Integrity
- Advertising and Marketing
The pillars demonstrate the organization’s commitment and its members to address critical gaming issues via education of consumers, supporting regulations, fraud prevention, sports betting integrity promotion, and additional factors.
PlayPause Adds to Supporter List
When it comes to responsible gaming, there are tools available to operators and regulators in the United States that provide additional support. One example is PlayPause. Created by Conscious Gaming, the tool is a multi-state product that players can use to self-exclude in states across the US.
In the past, players could self-exclude from online gaming via a single operator. While this is needed, it didn’t stop the player from crossing state lines and playing at another site. PlayPause allows players who choose to self-exclude to activate the tool across all participating operators and states. This eliminates the ability to travel and continue playing when there is a gambling problem or potential harm at play.
Just recently, the Golden Nugget joined forces with PlayPause to offer the tool to its members. As the brand expands its services across several states, players can choose to use the protection tool. Several other companies and regulators utilize PlayPause, including BetMGM and the Pennsylvania Gaming Control Board.
As online gambling continues to expand across the United States, we should see even more entities utilizing the tool for additional player protections within their existing responsible gambling initiatives.
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